Growth & Go-to-Market Strategy Lead

(Sales Enablement, Outreach & Demand Generation)

“Help bring Project Clarity to life”.

Location: Remote (Sydney time zone preferred) or onsite in Manly

Commitment: Part-time contract (approx. 3 days/week for 3 months)

Start Date: ASAP

Rate: Open to discussion, based on experience

Who We Are

BlueMelon is a strategic storytelling and visual communication studio. We help enterprise Sales, Marketing, Product, and L&D teams craft high-impact business narratives that align with their goals and make complex ideas clear and persuasive.

We’re currently evolving our positioning and go-to-market approach through an initiative called Project Clarity — and we’re looking for a sharp, reliable partner to help bring it to life.

About the Role

You’ll work directly with the founder and creative team to lead and deliver our 90-day growth plan. This role combines project management, marketing execution, and strategic support — ideal for someone who thrives in fast-moving environments, understands business communication, and turns strategy into action with minimal oversight.

Key Responsibilities

Own and drive execution of the 90-day Project Clarity launch plan (already scoped)

Manage updates to the website, creds deck, one-pagers, and outreach tools in collaboration with our design team

Coordinate and launch outbound and inbound outreach campaigns using a test-and-learn approach

Identify, brief, and manage any external partners (e.g. sales contractors or lead generation providers)

Build and maintain a lightweight lead tracking process using our existing CRM (HubSpot)

Support the development of a new narrative pilot offer in collaboration with our LinkedIn partner team

Assist in shaping pricing structure and service packaging

What You’ll Bring

Proven experience managing B2B marketing or go-to-market projects (agency, consultancy, or startup background)

A proactive, independent mindset — you're a self-starter who drives progress

Confidence working across brand messaging, marketing ops, and creative production

Familiarity with enterprise clients in Sales, Marketing, Product, or L&D contexts

Strong organisational and communication skills; able to manage multiple moving parts smoothly

Comfort with tools like Google Workspace, Asana, Slack, and Miro

Bonus: Experience in business storytelling, brand strategy, or consulting

Why This Role is Exciting

This is a rare opportunity to help shape the next chapter of a brand already trusted by global enterprise clients like LinkedIn. You’ll step into a clear roadmap with the autonomy to lead execution — while also playing a key role in refining how we position and scale our services for long-term growth.

BlueMelon

New Jobs

Growth & Go-to-Market Strategy Lead