Head of GTM, Mailchimp Canada & LATAM

Overview

Intuit is a global platform company that is on a mission to power prosperity around the world for consumers, and small/mid-market businesses. Across our leading brands – Turbo Tax, Credit Karma, QuickBooks, and Mailchimp – Intuit serves over 100M customers. Intuit Mailchimp is the #1 email marketing and automation platform. We empower millions of customers around the world to build their brands and grow their companies with a suite of multichannel marketing and CRM solutions powered by GenAI.

We are looking for a customer-obsessed, strategic, and analytical go to market leader with experience and a passion for accelerating customer and revenue growth. Reporting to Mailchimp’s Chief Sales Officer and Head of International, you will be responsible for leading the market growth strategy and working across in-market teams and central US-based teams across sales, customer success, partners and marketing to drive outcomes for our customers and growth for the business.

What you'll bring

Experience

• 10+ years experience with go to market strategy and execution within the B2B internet or software as a service (SaaS) industry. Experience with marketing technology solutions a plus
• Experience leading GTM strategies that led to improved customer retention, revenue growth, and customer acquisition addressing both small businesses (scaled) and mid market segments of the market
• Experience working across International markets
• Demonstrated success accelerating speed to market with organizational and operational transformation
• Proven success in partnering, influencing and collaborating cross functionally within a global, matrixed organization
• BA or BS degree minimum, or equivalent experience. MBA preferred
  
  

Skills and Mindset

• Customer obsessed and get energy from working directly with customers and partners, designing customer programs focused on customer benefits
• Excellent communicator with the ability to inspire external customers/partners/stakeholders and internal teams
• Outstanding problem solver, including the ability to think end-to-end, while also looking around corners to anticipate/manage risks with a data-driven approach to managing the business and making decisions
  
  

Occasional travel will be required for this role.

How you will lead

• Lead a regional go to market strategy across sales, partner development, customer onboarding, customer success and marketing. This includes a combination of direct team leadership and dotted line responsibility across functions.
• In close partnership with global strategy and functional leaders, define a go to market strategy for the region. Use data, research and customer insights to build the plan that prioritizes markets and investments that result in the growth of Mailchimp’s revenue and market share.
• Help lead the execution of the GTM efforts with exceptional collaboration and partnership across global and local Mailchimp teams and other Toronto based Intuit teams. Includes working with other teams to define/lead experiments that test new go to market strategies to differentiate and drive growth.
• Help lead regular operating mechanisms to drive accountability to quarterly targets with a focus on using data and analytics to regularly assess business performance, and diagnose/resolve challenges with speed
• Be the face of Intuit Mailchimp in Canada and LATAM, including engaging with customers/partners to accelerate revenue opportunities and connecting with industry and media to enable Mailchimp’s success in the market
• Collaborate closely with central product teams and enabling functions teams to prioritize, influence and secure necessary support
• Be a thought leader and constant innovator challenging the status quo and bringing customers insights to drive continuous improvement in our products and customer experience for the local markets