GTM Engineer (Go-To-Market)

📍 Location: Jantar Mantar Road, New Delhi (On-site)

💰 Salary: ₹25,000 – ₹35,000 per month

👥 Reports to: COO & President

Digital Health Associates is driving the digital transformation of healthcare with four key SBUs—Health Parliament, Academy of Digital Health Sciences, International Patients' Union, and Global Digital Health Summit. We collaborate across the healthcare ecosystem to shape policy, research, and innovation.

We are looking for a GTM Engineer to own and execute Go-To-Market motions across all SBUs. This role blends market entry, partnerships, product marketing, demand generation, and sales enablement with a strong focus on automation, analytics, and CRM integration.

✅ Lead GTM Strategy & Execution: Define and execute GTM motions for each SBU, identifying the right audience and maximizing engagement.

✅ Lead Generation & Conversion Optimization: Implement scalable outreach strategies to attract high-intent users, track engagement metrics, and optimize conversion funnels.

✅ Partnership & Market Expansion: Identify, onboard, and nurture strategic partners to expand reach and drive revenue.

✅ Automation & CRM Management: Implement and manage HubSpot, and API-based workflows to optimize sales, marketing, and customer engagement.

✅ Data-Driven Decision Making: Analyze engagement data, refine targeting, and optimize GTM strategies based on KPIs.

✅ Cross-SBU Alignment: Collaborate with leadership to ensure seamless execution of GTM strategies tailored to each SBU.

✅ Campaign Execution & Pricing Strategy: Develop and execute marketing campaigns, pricing models, and positioning strategies to drive adoption.

✔ Experience in GTM Strategy, Market Expansion, or Growth Engineering (1-3 years preferred)

✔ Strong knowledge of CRM, marketing automation, and analytics tools (HubSpot, Zapier, Google Analytics, etc.)

✔ Ability to drive high-impact lead generation and conversion strategies

✔ Experience in B2B, SaaS, or Healthcare (preferred but not mandatory)

✔ Technical proficiency in API integrations & workflow automation (a plus)

✔ Self-starter with an ownership mindset, able to drive execution independently

🔹 Lead generation targets met through strategic outreach

🔹 Engagement and conversion rates improved across SBUs

🔹 Scalable automation and CRM processes implemented for efficiency

🚀 If you're ready to drive GTM success and scale digital health transformation, apply now!