GTM Inbound Lead Generation – B2B SaaS Growth Marketing

About ReferralHero

ReferralHero is the leading referral marketing platform for businesses. We empower companies to turn their customers into their best marketers, helping them scale efficiently and sustainably through referrals. With a newly launched UX/UI and feature-packed platform, we’re expanding fast and looking for an elite Growth Marketing Manager to drive our growth.

The Role

We’re looking for a world-class B2B Marketing Manager who thrives in fast-paced environments and knows how to take a startup from traction to scale. You’ll own and execute the marketing strategy, drive inbound demand, and optimize every part of the funnel—without needing a massive team or budget.

You must have hands-on expertise in scaling B2B SaaS marketing, a data-driven approach, and a playbook for driving revenue growth. This role is perfect for someone who’s done this before and wants to do it faster, smarter, and better.

What You’ll Do

• Develop & Execute Growth Strategies – Own inbound lead generation, content marketing, paid acquisition, and conversion optimization.
• Drive Inbound & Outbound Marketing – Optimize website traffic, landing pages, and lead gen campaigns to increase demo bookings.
• Own Product-Led Growth & Referral Loops – Leverage ReferralHero’s strengths to attract and retain customers through viral loops.
• Oversee Paid & Organic Acquisition – Manage SEO, PPC, LinkedIn, and other paid/organic channels for customer acquisition.
• Optimize Funnels & Conversion Rates – Improve sign-up rates, activation, and MQL to SQL conversions through CRO and A/B testing.
• Launch & Scale Partnerships – Identify and execute co-marketing initiatives and strategic partnerships.
• Manage Marketing Ops & Analytics – Own attribution tracking and performance reporting to drive data-backed decisions.
• Test & Iterate Rapidly – Experiment with new growth tactics and scale the ones that work.

What You Bring

• 5+ years in B2B SaaS marketing with a focus on startup to high-growth scaling.
• Proven track record of driving pipeline and revenue growth through demand gen, paid/organic, and conversion optimization.
• Hands-on experience with paid social, SEO, CRO, and lifecycle marketing.
• Exceptional storytelling & content skills – Can craft compelling messaging that converts.
• Deep analytical mindset – Can break down data and attribution models to make informed marketing decisions.
• Self-starter mentality – You operate with urgency, take full ownership, and don’t need hand-holding.
• Strong execution skills – You roll up your sleeves, iterate fast, and get things done.
• Bonus: Experience working in referral, affiliate, or viral marketing is a plus.

Why Join ReferralHero?

• High-impact role – You’ll be leading marketing efforts in a fast-growing SaaS company.
• Autonomy & ownership – We hire smart people and let them run. No micromanagement.
• Room for growth – As we scale, so will your role and opportunities.
• Fast-paced, no B.S. culture – We execute at a high level, move fast, and keep it real.
• Competitive salary + performance-based incentives – Your success is our success.

If you’re a top 1% B2B marketer who knows how to scale SaaS from startup to high growth, we want to hear from you. Apply now!