About Panasonic Well
Panasonic Well is a venture and business incubator from the Panasonic Group focused on pioneering new health and wellness solutions by connecting hardware, software and services through industry-leading, responsible AI. We are committed to building an ecosystem of technology that improves well-being for every generation.
Panasonic Well operates in the US as Panasonic Well LLC and in Japan as a division of Panasonic Holdings Corporation.
About The Role
As the Head of GTM Growth & Performance Marketing for Umi, you will lead the strategy for performance and lifecycle marketing, creating a cohesive and data-driven approach to grow Panasonic Well’s user base, increase engagement, and drive long-term retention and revenue. Reporting to the Product and Business Lead, you’ll oversee acquisition and retention strategies, build a best-in-class team, and shape a marketing roadmap that resonates with diverse audiences across all stages of the customer journey. Your leadership will play a pivotal role in positioning Panasonic Well as the premier destination for family wellness support.
What You’ll Get To Do
- Go To Market Launch: Lead the User Growth roadmap development and launch of a new consumer family wellness application in 2025.
- Develop a Unified Growth Strategy: Craft and execute a holistic growth marketing strategy encompassing both performance and lifecycle marketing to drive customer acquisition, deepen engagement, and increase user retention.
- Implement Revenue Strategy and Execute towards Business Growth Objectives: Work with cross-functional leadership to align on growth metrics that are mapped to product and market dynamics.
- Drive High-impact Performance Marketing Strategies: Oversee paid media, search, social, and in-app marketing efforts, continuously optimizing campaigns to ensure efficient user acquisition and maximizing return on investment.
- Visionary Leadership: Shape and innovate Panasonic Well’s long-term growth strategy by identifying emerging trends and transforming them into actionable initiatives.
- Develop and Mentor a High-Performing Team: Lead and develop a talented marketing team, establishing a culture of continuous improvement, collaboration, and data-driven decision-making.
- Set a Learning Agenda: Leverage data and analytics to create a learning framework that informs campaign effectiveness, identifies key trends, and prioritizes impactful marketing opportunities across the user lifecycle.
- Collaborate Across Teams: Partner with Product, Engineering, Data Science, and Customer Happiness to ensure growth initiatives are integrated and aligned with product improvements and user needs, enhancing the overall customer experience.
- Harness Technology for Personalization: Champion the integration of AI and machine learning into growth marketing strategies to deliver tailored messaging and experiences at scale, optimizing the relevance of every touchpoint.
- Champion Cross-Functional Relationships: Foster strong partnerships with internal teams, including Business Intelligence, Product, and Customer Happiness, to align growth strategies with broader business goals, ensuring a unified approach to user acquisition, engagement, and retention.
- Oversee Budget Allocation and Innovation: Manage and allocate budgets for growth marketing experiments, fostering an innovation-first mindset that encourages the exploration of new marketing technologies, channels, and strategies.
- Agency Partnerships: Oversee agency relationships to ensure alignment with GTM objectives, holding partners accountable for delivering high-quality campaigns, optimizing performance, and driving measurable business impact.
What You’ll Bring
- 10+ years of experience in growth marketing, with a proven track record across both performance marketing in a digital-first environment, ideally within health, wellness, or tech sector for consumer applications.
- Strong analytical and strategic capabilities, with the ability to translate complex data into actionable growth strategies that drive measurable user engagement and revenue.
- Expertise in digital marketing channels and lifecycle strategies, including experience with performance media, CRM, SEO, and personalized user engagement.
- Proficiency in analytics and marketing technology platforms such as Amplitude, Tableau, Braze, and automation tools, with experience leveraging these tools to optimize campaigns and improve user experiences.
- Exceptional leadership skills with a track record of building, developing, and mentoring cross-functional teams in a collaborative environment.
- Excellent communication and presentation abilities, skilled at articulating growth strategies, results, and insights to executive stakeholders and cross-functional partners.
- Results-oriented and adaptable, with the ability to thrive in a fast-paced environment and pivot strategies based on real-time insights and market.
What We Offer
The future of work at Panasonic Well is flexibility. Like many other leading Silicon Valley based businesses, we follow a hybrid workplace model post-pandemic. We believe this model is consistent with our goals of fostering a highly collaborative culture, promoting employee well-being, and developing a workplace that is engaging, equitable, and innovative.
Local (Bay Area) employees are expected to come into the office on Mondays & Wednesdays and optional on the other days of the week. Fully remote (Work From Home) employment may be available for select positions.
This position is eligible for participation in our employee bonus program. Grade level and salary ranges are determined primarily through the scope and complexity of the role along with a review of the applicant’s experience and skills, as well as alignment with geographic market data and equity with other team members.
Employee Benefits Include
- Opportunity to join a hyper-growth startup on a mission to make well-being attainable for modern families
- Competitive compensation
- Comprehensive benefits (Medical, Dental, Vision, HSA, FSA)
- 401(k) with employer match
- Life & Short Term Disability Insurance
- Supplemental Medical Coverage
- Unlimited Vacation & Accrued Sick Leave
- 12 Company Holidays
- Paid Maternity & Parental Leave
- Paid Caregiver Leave
- Employee Assistance Program
- Group and 1-on-1 Career Coaching
- Pet Insurance
- Casual Dress Code
- Catered Lunch & Snacks
- Discounts on Panasonic products
- Company Social Events
We are proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sex, sexual orientation, national origin, disability status, protected veteran status, and any other characteristic protected by law or company policy. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Pre-employment drug testing is required for safety sensitive positions or as may otherwise be required by contract or law. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest.
