GTM Lead-Marketing Operations| 15+ years| Kolkata,Mumbai,Noida

Job Description

Capgemini’s Connected Marketing Operations practice offers and delivers Marketing Operations services to its top fortune 500 clients. Our portfolio of services is focused on delivering latest and best in Content Operations, Campaign Services and Performance Marketing solutions to drive marketing and sales outcomes for the clients.

We are looking for a results-oriented senior leader to lead the global delivery & client relationship management for multiple projects. If you are driven by hyper growth challenge and love to wow the clients with your innovative solutions, then this is just the right leadership role for you!

Primary Skills

• Execute go-to-market strategy for Capgemini’s Marketing Operations services, including Pre-Sales, Sales, Demand Generation, Marketing, Partner, Sales Operations, and field activation.
• Drive short-term and long-term go-to-market plan aligned to the global and local GTM initiatives focused on installing the capability as a high-growth offering from Capgemini.
• Work with key executives and business stakeholders, set the marketing budget & goals, create world-class marketing campaigns, and participate in end-to-end sales activities.
• Be focused on demand generation through cross-sell-up sell in existing accounts, as well as new logo acquisition.
• Report on contribution to sales and effectiveness of campaigns.
• Work with the global delivery team and the subject matter experts to define and develop Marketing Operations services aligned to the market trends and client needs.
• Stay aware of the competitive landscape and develop tactical and strategic programs to ensure successful deal closures.
• Own and anchor all sales activities including response creation, proposal development, commercials client interactions etc.
• Be part of the pre-sales team to create best-in-class sales collaterals and pitch documents.
  
  

Domain Knowledge:

• Good understanding of the latest tech and platforms in marketing domains
• Previous experience with leading delivery in a recognized agency will be an added advantage.
• Experience with international clients, especially US and EU is required.
• Working experience with cross cultural teams spread across India, Latin America and European centers is required.
• Understanding of the latest digital tools and the respective market leading software products.
  
  

Industry Experience:

• Industry Experience in FMCG/ Retail/CPRD is preferable.
  
  

Is able to handle deep conversations on some parts of Capgemini’s portfolio and to negotiate with CxOs for strategic deals Influences Capgemini portfolio evolution through insights on clients' priorities and investments Goes beyond closing deals and tries to build long-term relationships with clients, acting as an advisor vs. salesperson Identifies, qualifies deals and is able to determine the set of solutions to complex or strategic issues faced by clients Clearly communicates expectations towards sales team members, supports in finding sales opportunities, creates the conditions to success and manages commitment

Secondary Skills

Candidate Background & Qualification:

• At least 13-20 years of related work experience in driving go-to-market activities for outsourcing services (supply chain focus see above).
• 5 to 7 years of work experience in marketing operation services sales.
• Advanced Business Degree, MBA or equivalent
• Strong knowledge of go-to-market strategy and channels for supply chain operations
• Should have driven end-to-end execution of go-to-market programs
• Should have hands-on experience in driving result-oriented campaigns for demand/lead generation, new logo acquisition.
• Drive to excel and growth-oriented leadership style
• Should be able to show flexibility and work in an agile environment
• Team management experience will be a plus
• International leadership experience is a must-have
• IT/BPO B2B sales experience