Go-to-Market (GTM)

GTM Generalist (Founding Sales & Growth)

Location: San Francisco | Type: Full-time | Team: Go-To-Market

We’re looking for a high-agency, versatile Go-To-Market Generalist to join Lassie as our third GTM hire. You’ll work directly with the founders to build pipeline, close new business, and help shape our go-to-market playbook. Ideal for someone who thrives in fast-paced environments, loves wearing multiple hats, and wants to build something that matters.

Success looks like:

– Consistently closing new practices week over week

– Launching outbound and partnership experiments that drive qualified leads

– Iterating on messaging, onboarding, and retention based on real customer feedback

This is a high-impact, foundational role with ownership and upside — critical to scaling Lassie into our Series A and beyond.

About Lassie:

Lassie is transforming how dental practices run their back office. We’re the first to fully automate insurance payment (EOB) posting — saving practices hours of manual work and accelerating revenue collection.

Backed by top angel investors in Silicon Valley and built by a team from Coinbase, Robinhood, Superhuman, and Uber, we’re a pre-Series A company with a proven product, a waitlist of 2,000+ practices, and a clear path to category leadership.

What You'll Do:

– Own the full sales cycle: outbound, inbound, demo, close, onboarding

– Launch and test outbound campaigns via email, DMs, FB groups, and partnerships

– Collaborate with founders to refine ICP, pitch, and GTM ops

– Identify high-leverage opportunities (referral loops, niche communities, influencers)

– Build content to support GTM (scripts, emails, decks, landing pages)

– Track and report sales metrics + feedback to optimize strategy

– Help shape our team culture and operating rhythm from the ground up

What We’re Looking For:

– 2–5 years of experience in sales, growth, or customer-facing startup roles

– Strong track record of closing deals and exceeding goals

– Excellent written and verbal communication

– Comfortable running outbound and experimenting quickly

– High ownership mindset and bias toward action

– Passion for mission-driven, in-person team culture

– Bonus: experience in dental/healthcare or selling to SMBs

– Located in or willing to relocate to San Francisco

Why Join Lassie:

– Join the founding team at a pre-Series A rocketship with first-mover advantage

– Work on a meaningful problem in healthcare with real traction

– Backed by top angels and led by operators from top-tier startups

– In-person team that moves fast and takes culture seriously

– Competitive salary, and early equity