Join us at Kreg Tool!
Kreg Tool is proud to be an employee-owned company that manufactures a wide variety of tools, accessories, and equipment for woodworkers and do-it-yourselfers. Guided by a unique purpose and values, we are driven to provide quality products to customers, are fully committed to employees, and are dedicated to the community. We aspire to give employees the tools they need to achieve personal growth and success throughout their career. Each employee is a valuable member of our team, all working together to co-create our futures by serving our customers, community, and one another.
Headquartered in a beautiful new campus in Ankeny, Iowa (just off I-35 north of Des Moines), Kreg creates products that are available throughout North America in the nation’s major home improvement stores, such as Lowe’s, Home Depot, and Menards. We recognize the importance of work-life integration and the health of our employees and acknowledge this through a flexible schedule and competitive benefits package. Beyond medical, vision, and dental benefits, Kreg also offers a “dress for your day” dress code, onsite fitness center, annual bonus opportunity, and volunteer time off, as well as paid parental leave, and tuition and wellness reimbursement.
Summary:
Reporting to the President as an executive staff position, The Chief Revenue Officer (CRO) will play a pivotal role in the company’s growth by developing a vision and providing leadership for company-wide activities and strategies focused on generating, maintaining, and increasing company revenue. This roll will oversee product management and pricing, sales, marketing, and customer experience. They will have ultimate accountability in aligning and building strategic partnerships with their cross-functional expertise. In addition, the Chief Revenue Officer ensures that communication and information sharing runs smoothly between departments.
Essential Job Functions:
- Creates and oversees long-term strategic priorities to integrate and align functions responsible for achieving revenue and direct margin targets and growing demand for the company’s products and services.
- Looks for internal and external opportunities to expand and optimize revenue-producing activities, sales channels, and partnerships.
- Establishes targets, policies, and internal processes to achieve efficiencies in revenue generation and capture.
- Monitors revenue and direct margin through reporting, dashboards, and tracking to provide competitive analysis and develop actionable insights that drive data-driven strategies and tactics.
- Establishes analytics and methods to measure and forecast demand and market conditions and identify operational deficiencies.
- Leverages knowledge of the customer base to ensure their needs are at the forefront of product development and enhancement cycles.
- Leads go to market strategies for both mature and emerging products.
- Identifies strategic pricing, promotional and placement opportunities, and reviews current marketing budget allocation to determine the best ways to maximize channel growth.
- Protects and continuously strengthens brand and product awareness through effective and efficient customer interfacing strategies.
- Increases sales velocity through improved 4P strategies to exponentially increase the number of new customers annually. Analyzes potential opportunities and determines best division of resources to maximize wins.
- Propels team leaders to develop and implement short- and long-term strategies, adjusting as necessary based on changing business conditions.
- Manages and motivates staff to achieve revenue and direct margin goals, holding team members to a high standard of excellence and accountability.
Education and/or Experience:
- College degree required and MBA (or equivalent advanced degree) preferred.
- 15+ years of progressive leadership and management experience in sales, marketing, customer experience, and/or product management with heavy emphasis on strategic planning and execution.
- Proven track record of growing revenue and direct margin through new product development, sales, and marketing.
- Well-versed in complex direct and channel sales processes.
- Ability to forecast the business accurately, and ensure operations are measured and optimized to align with sales, budget, and marketing targets
- Background in durable consumer goods sales and marketing efforts through a large retail hardware and tool industry partners such as Home Depot and Lowe’s preferred.
- Demonstrated financial acumen and a history of decision making based upon business metrics.
- Track record of managing multiple projects with a demonstrated ability to prioritize efforts based on ROI to the business.
- Strategic and highly analytical with the ability to take large amounts of information and develop innovative solutions and a leaning towards data-driven decision making and execution
Other Skills and Abilities:
- Exceptional relationship building, communication and interpersonal skills.
- Ability to motivate teams to produce quality projects within tight timeframes and simultaneously manage several projects.
- Ability to participate in and facilitate group meetings.
- Excellent leadership, management, and mentoring skills
- Committed to company values and committed to the success of the entire organization
- Able to respond to quickly to changing circumstances.
- Projects self-confidence, enthusiasm, and a positive, can-do attitude.
- Must be a strong team player and have the ability to simplify complex problems.