Sr. Reseller GTM PMM – Higher Education

VARITE INC • Contract • Remote (San Francisco, CA, US) • $80 - $85 / hour • 1w ago

VARITE is looking for a qualified Sr. Reseller GTM PMM - Higher Education.

WHAT THE CLIENT DOES?
An American computer software company that offers a wide range of programs from web design tools, photo manipulation and vector creation, through video/audio editing, mobile app development, print layout and animation software.

WHAT WE DO?
Established in the Year 2000, VARITE is an award-winning minority business enterprise providing global consulting & staffing services to Fortune 1000 companies and government agencies. With 850+ global consultants, VARITE is committed to delivering excellence to its customers by leveraging its global experience and expertise in providing comprehensive scientific, engineering, technical, and non-technical staff augmentation and talent acquisition services.

Job Title: Sr. Reseller GTM PMM - Higher Education
Location: Remote
Contract Duration: 12 months
Pay Rate Range: $80.00 - $ 85.91/hr on W2

HERE'S WHAT YOU’LL DO:
Job Description
Do you want to help change the world through digital experiences? Now is your chance to join the company doing just that! Come work with and empower the biggest, most creative companies in the world and help shape the future of creativity. As a member of the Education Product Marketing team, you will be a key player to ensure the success of next-gen learners to express their ideas through digital creativity and fluency.

The Sr. Reseller GTM PMM for Higher Education is a critical member of the EDU Institutions team leading our transactional business.
You will demonstrate a deep knowledge of B2B and specifically Reseller Partner GTM practices. In this role, your ability to collaborate across internal teams to lead complex, cross-functional initiatives will serve well. Successful candidates will be instrumental in helping craft the go-to-market strategy and plans, Reseller incentives, enablement, and pricing to drive expansion of this route to market and ensuring streamlined execution and operations against the strategy.
You will own the tracking, metrics and reporting for the business segment and performance management, proactively engaging the wider team to resolve challenges as well as to accelerate and build on success.

Key Responsibilities

Collaborate with Reseller Marketing, Sales, Finance, Operations and Product teams to develop and execute plans that deliver quarterly and annual sales goals
Drive field execution of go-to-market strategies by aligning cross-functional teams, enabling reseller partners, and ensuring consistent engagement with target customer segments to accelerate growth
Identify and prioritize target customer renewals/segments in collaboration with sales leaders to optimize reseller reach and impact.
Translate messaging into reseller-ready value propositions, tailoring content to resonate with partner audiences and align with channel-specific priorities and customer needs
Collaborate closely with reseller Marketing to develop and deliver high-impact content, including enablement materials, messaging frameworks, and call scripts tailored to reseller partner needs and customer engagement strategies.
Design and manage incentives and pricing models to support business objectives and drive performance.
Partner with reseller marketing team to establish frameworks that deliver pipeline growth across offerings
Engage with country and regional leaders around the world to localize GTM strategy and implementation for regional success

Qualifications/Experience

BS/BA with 8+ years in marketing, software, high tech, or management consulting
Reseller experience preferred
Proven leadership of cross-functional B2B teams driving impactful business initiatives
Skilled in problem-solving, strategic decision-making, data-backed advocacy and strong communication skills
Global cultural awareness and collaboration with in-region teams

If this opportunity interests you, please respond by clicking on EasyApply.

Know someone who would be perfect for this role? Refer them to us and if they are hired, you could be eligible for our employee referral bonus! Help us grow our team with top talent from your network.

VARITE is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.