We are seeking an experienced and dynamic National Sales Manager to join Good Citizen Coffee Company. This role focuses on overseeing and expanding our sales operations within the grocery and consumer packaged goods market.
The ideal candidate will possess a strong background in sales, a deep understanding of the coffee industry, and a proven track record of driving revenue growth. As the National Sales Manager, you will be responsible for leading a high-performing sales team and executing strategic initiatives to achieve sales targets and market share expansion. Ultimately, you should aspire to develop and maintain successful relationships with large, distributed customers in the coffee market.
Working with us means you'd be a part of a fun, kind hearted, passionate team who work togetherto reach national sales goals. We have a positive work environment and growth potential.
ROLES AND RESPONSIBILITIES:
Sales Strategy and Execution
- Develop and implement a comprehensive sales strategy for the coffee segment, specifically targeting the grocery and consumer packaged goods market.
- Identify new market opportunities, customer segments, and distribution channels to drive business growth and increase market penetration.
- Establish sales targets, key performance indicators (KPIs), and sales forecasts for the team, monitoring progress and implementing corrective measures as needed.
- Collaborate with the marketing department to develop effective promotional campaigns and sales materials to support sales efforts.
- Understand and reflect the brand strategy and the impact-oriented business model.
Team Leadership and Management
- Lead, inspire, and mentor a team of national sales brokers and sales representatives, fostering a high-performance culture and ensuring alignment with company goals.
- Set clear objectives and provide ongoing coaching and training to the sales team, enhancing their skills and knowledge in product positioning, market trends, and selling techniques.
- Conduct regular performance evaluations, recognizing achievements and addressing any performance gaps through effective feedback and performance improvement plans.
Key Account Management
- Cultivate and maintain strong relationships with key accounts and strategic partners within the grocery and consumer packaged goods sector.
- Collaborate with key stakeholders to negotiate pricing, terms, and promotional programs, ensuring mutually beneficial agreements that drive revenue growth.
- Monitor market trends, competitor activities, and consumer insights to identify opportunities for product innovation and differentiation.
Sales Analysis and Reporting
- Utilize sales analytics tools and market research data to analyze sales performance, market trends, and customer preferences.
- Prepare and present comprehensive sales reports and recommendations to senior management, highlighting key insights and proposing strategies to optimize sales effectiveness.
- Bachelor's degree in business administration, marketing, or a related field (MBA preferred).
- Proven experience as a National Sales Manager or in a similar senior sales leadership role within the coffee industry or related FMCG sector.
- Deep knowledge of the grocery and consumer packaged goods market, including an understanding of retail and distribution channels.
- Strong track record of achieving sales targets, expanding market share, and building successful customer relationships.
- Excellent leadership and people management skills, with the ability to motivate and develop a high-performing sales team.
- Exceptional negotiation, communication, and presentation abilities.
- Analytical mindset, with the ability to gather and interpret sales data to drive informed decision-making.
- Flexibility to travel frequently and work in a fast-paced, competitive environment.
Join our passionate team and play a pivotal role in driving the growth and success of our coffee brand in the grocery and consumer packaged goods market. Apply today and embark on an exciting journey with us!