Go-to-Market Strategy Lead | FinTech
- Location: London
- Rate: £850 per day (inside IR35)
- Duration: 6 months (likely extensions)
Shape the Future of a Major Customer Growth Programme
A leading organisation operating within a regulated industry is seeking an experienced Go-to-Market Strategy Lead to drive the launch and delivery of a significant commercial transformation initiative. This is a high-profile role with responsibility for developing and executing an integrated GTM strategy across multiple channels, customer segments and business functions. Working directly with senior leadership, you will play a critical role in ensuring strategic ambitions translate into measurable customer, commercial and growth outcomes.
What You'll Be Doing
- Developing and delivering end-to-end Go-to-Market strategies.
- Aligning product, proposition, marketing, digital, sales and servicing teams around a common customer vision.
- Leading cross-functional mobilisation and execution activities.
- Creating rollout, launch and customer activation strategies.
- Managing complex stakeholder groups and executive-level engagement.
- Driving governance, prioritisation and delivery across multiple workstreams.
- Establishing customer lifecycle and engagement frameworks.
- Defining success measures, KPIs and performance dashboards.
- Supporting campaign activation and customer journey optimisation.
- Acting as a trusted advisor to senior leadership teams.
What We're Looking For
- Proven experience delivering large-scale Go-to-Market strategies.
- Strong commercial acumen with experience driving revenue, growth or profitability outcomes.
- Experience operating within regulated environments such as Financial Services, FinTech, Insurance, Telecommunications or similar sectors.
- Excellent programme leadership and transformation delivery experience.
- Strong understanding of customer lifecycle management and CRM strategies.
- Experience working across multi-channel customer ecosystems.
- Ability to influence and align senior stakeholders in complex organisations.
- Strong communication, presentation and storytelling skills.
Desirable Experience
- Financial Services or Banking sector experience.
- Experience leading customer proposition launches at scale.
- Exposure to MarTech, CRM, analytics and data-driven customer engagement platforms.
- Experience establishing governance and operating models for large transformation programmes.
Apply today for immediate consideration!
