The Chief Revenue Officer develops a vision and provides leadership & execution for company-wide activities and strategies focused on generating, maintaining, and increasing revenue. The CRO creates strategies to integrate and align functions across the organization, including Business Development, Customer Success, Marketing, Sales & Sales Support, to achieve revenue targets and grow demand for the company's products and services. Moreover, the CRO is a strategic partner with an eye towards long-term revenue strategy.
Corporate Officer Duties:
Duty of Care - Officers must demonstrate care in their decision-making on the organization and its shareholders' behalf.
Duty of Loyalty - Officers must put the corporation's and its shareholders' interest first.
Duty of Good Faith - Officers will act with integrity and honesty in carrying out corporate responsibilities.
What you'll do:
Execute the sales and marketing plan:
Sales
Maintain an active role in overseeing sales including relationship building, community engagement, presentations and networking, lead generation, site visits, proposal generation, follow-ups, contract negotiations and closing.
Work with the Sales Director to motivate, energize, develop, and manage the sales & marketing staff.
Improve the performance of individual salespeople.
Create and manage the sales team budget.
Own the tracking, accountability and forecasting of your team's sales pipeline.
Understand and manage RFPs and processes related to the sales team.
Use existing customers to drive referrals and leads.
Marketing Team
Oversee the strategic development of marketing campaigns, including the design, tracking, results reporting, analysis, and implementation.
Understand and utilize key marketing performance metrics and tracking tools to provide key performance indicators, including campaign activity results, ad spend, and forecasts.
Customer Success
Maintain strong relationships with existing customers and subscribers.
Ensure process for customer management is followed.
Use existing customer base to create referrals and generate leads.
General Execution
Maintain a high-level understanding of all operations (permitting, construction, finance).
Lead interactions with Finance, Project Development, Construction, and Management to help efficiently advance the NES initiatives.
Drive continuous process improvement.
Ensure that you and your team are on top of all that is solar in our markets: programs, legislation, news, competitors, and projects in development.
Sales Strategy
Working with the leadership team, develop and manage a revenue plan that demonstrates realistic but aggressive growth.
Develop go-to market strategies for new business lines and locations.
Lead the development of the marketing strategy for inbound leads and lead generation to drive sales growth.
People Management
Motivate, develop, and manage staff.
Improve the performance of individual sales people.
Oversee several sales associates, manage the training of new team members, and develop and implement sales processes to increase effectiveness.
Ensure the team lives the company values.
Create action plans for each sales team member.
Oversee the training and development of the team utilizing the company's values and pillars.
Oversee weekly sales management meetings and one-on-ones with the Sales Director.
Budget and approve travel and marketing expenses.
Develop and maintain the integrity of the company's brand.
Execute the Business Development plan:
Work with the Business Development team to:
Find Solar Projects to purchase at attractive returns.
Find Partners for Joint Ventures where they bring the projects.
Find EPC work where Novel can generate profit.
Serve as the lead negotiator of MIPAs, EPC contracts, LNTP Sales, and other commercial agreements.
Ensure alignment and understanding of the different business areas during any negotiation.
What you'll need:
Bachelor's degree in a relevant discipline, such as business, marketing, and/or finance
5+ years of proven B2B sales experience
5+ years proven management experience
5+ years proven business development experience
Exceptional communication and organizational skills
Advanced Excel, Word, PowerPoint, and CRM skills
Bonus points!
Experience in renewable energy industry
Results oriented, self-motivated and ability to thrive in complex sales environment
Relevant experience managing a portfolio of customers to achieve revenue and share objectives
Proven territory planning and management skills
Demonstrated record of leadership in a fast-paced atmosphere
Proficiency with Procore or similar construction management software
Demonstrated experience with creating successful marketing campaigns including print, e-mail, social media, and pay-per-click
Proficiency with subscriber management platform, such as Hansen
Proficiency with creative applications including the Adobe Creative suite
Strong knowledge of website and marketing analytic tools
Seniority level
Executive
Employment type
Full-time
Job function
Marketing and Sales
Industries
Renewable Energy Semiconductor Manufacturing
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