A’BriTin is the premier catering provider for businesses and residents looking to celebrate their most important occasions. Our mission is to listen to our clients and treat them like family to provide a meaningful, trusting, and lasting relationship. A’BriTin operates four premiere catering brands and numerous event-planning venues, and our products and services are industry leaders. When you join A’BriTin, you become a valuable part of our team of experienced, fun, and talented employees. We are passionate about our company, people, and culture and want you to join us.

As the Chief Sales and Marketing Officer (CSMO) for our catering company, you will be the driving force behind our growth and success. We need a visionary leader who can craft compelling marketing strategies to elevate our brand, expand our market presence, and drive engagement. You will lead a dynamic sales team to exceed revenue targets, foster client relationships, and capitalize on new opportunities. Collaboration with all departments is essential as you shape our brand image, ensure consistency, and maximize revenue streams. Your strategic mindset, leadership acumen, and passion for excellence will be instrumental in positioning our company as a leader in the catering industry.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

People Managing

Hire, train, and manage sales professionals; set objectives, train, coach, and monitor performance, ensuring assigned tasks and responsibilities are fulfilled.
Identify knowledge and skill gaps within the team and develop a plan to fulfill them.
Perform daily, weekly, and monthly individual meetings and check-ins with the sales team to provide constant communication, education, and motivation.
Manage Alexandria-based sales team; mentor in growing Alexandria market.

Revenue and Growth

Research sales trends relative to our industry and services; properly manage sales calendar to best suit monthly focuses and growth potential.
Achieving company objectives through effective planning, setting sales goals, analyzing performance data, and projecting future performance.
Meet, build, and nurture client and venue relationships (including VIP clients) for long-lasting business relationships and collaborations.
Create and execute a strategic sales plan to expand the client base and extend a state/greater Minnesota reach.
Go out “in-market” regularly to gain additional business.
Scout key accounts, venues, and leads to build exposure and relationships.

Marketing

Supervise and manage the department and provide guidance and feedback to other marketing professionals.
Design and implement comprehensive marketing strategies to create awareness of the company’s business activities.
Diligently monitor web analytics to make informed decisions, optimize strategies, and maximize ROI.
Produce ideas for promotional events or activities and organize them efficiently.
Plan and execute campaigns for corporate promotion, launching of new product lines, etc.
Responsible for producing valuable content for the company’s online presence, editorial design, and organizing the company’s publications.
Conduct general market research to keep abreast of trends and competitor’s marketing movements.
Control budgets and allocate resources among projects.
Become the organization’s agent towards external parties such as media, stakeholders, and potential clients and build strategic partnerships.

Administration

Prepare sales goals, budgets, and projections; approve expenditures.
Handles and resolves client complaints and issues.
Assist with menu pricing, discounts, and promotions.
Routinely review and revise sales and networking policies and standard operations procedures (SOPs).
Manage sales team bonus programs, competitions, and activities.

Collaboration

Lead the Marketing Department in creating campaigns, graphics, and other promotional materials to build and generate brand awareness and revenue.
Collaborate with other departments for menu revisions, pricing approval, lead generation, or other tasks and projects that help propel sales and revenue.
Performs other duties as assigned.

Company

Represent A’BriTin with a comprehensive understanding of products, services, and vision.
Attending networking events to represent A’BriTin and collect leads, relationships, and industry knowledge.

Required Qualifications

High School Diploma, GED, or Equivalent.
BSc/BA in Business Administration, Marketing and Communications or relevant field.
6+ years in Sales Management within a corporate setting.
Experience using CRM systems such as: Caterease, Triple Seat, Salesforce, HubSpot, Zoho or Microsoft Dynamics.
Experience using marketing automation platforms such as: HubSpot, Marketo, Mailchimp, or PopMenu.
Experience using email marketing platforms such as: Constant Contact, MailChimp, Sendinblue, or Campaign Monitor.
Experience using CMS platforms such as: WordPress, Drupal, Joomla, and Wix.
Understanding of project management platforms such as: Monday.com, Asana, Trello or Basecamp.
Familiarity with content creation tools such as: Adobe Creative Cloud, Canva, or Venngage.
Expert in Microsoft 365.
Thorough knowledge of web analytics (e.g., Google Analytics, WebTrends, etc.) and Google AdWords.
Professional Chartered Marketer is a plus.
Proven track record of success in sales and marketing leadership roles.
Strong strategic planning and execution skills, with the ability to translate vision into actionable plans and initiatives.
Excellent leadership, coaching, and team-building skills, with a demonstrated ability to motivate and inspire teams to achieve goals.
Exceptional communication, negotiation, and interpersonal skills, with the ability to build rapport and influence stakeholders at all levels.
Ability to travel at least 30% of the time (as needed).

Additional Notes

Able to lift and push up to 50+ pounds.
Able to spend long periods sitting or sedentary.

Salary: DOQ - Bonus and commission eligible

Benefits: We offer a competitive compensation package, with benefits including Medical, Dental, Vision, 401(k) plan with employee and company contribution opportunities, Life, Accident and Disability, Employee Assistance Program, Paid Time Off, additional Incentives and Rewards for employees, and a strong company culture

Department: Sales

Job Status: Exempt – Full Time

Schedule: Standard office hours are Monday – Friday, 9:00 AM – 5:00 PM. Occasional work hours to be performed outside of standard office hours, including but not limited to must be able to work some Saturdays during the catering season [May 1 – October 31] as required, attending early morning or late-night events, meetings, or similar gatherings.

Travel: Up to 30%

Reporting Structure: Owners

This description indicates the general nature and level of the qualifications and duties required of employees in this job classification, as well as the essential functions a person must be able to perform to do this job. It is not designed to be a comprehensive inventory of all duties and qualifications required of employees assigned to this job.

All qualified applicants will receive consideration for employment without regard to race, color, religion, ethnicity, citizenship, political activity or affiliation, marital status, national origin, ancestry, disability, veteran status or status as a protected veteran, sexual orientation, gender identity, gender expression, sex or gender, or any other basis protected by law.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

A'BriTin

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