Job Summary

The Chief Revenue Officer (CRO) is responsible for overseeing all revenue-generating activities within

Adams Group including sales, marketing, and customer success, by developing and executing strategic

plans to maximize revenue growth. The CRO will hire and lead a cross-functional team with a key focus on

continued innovation, optimizing assortment, sales enablement, and metrics implementation.

Key Responsibilities

Developing and communicating revenue growth strategies with CEO, Board of Directors, and

other key department heads.

Hire, train, and develop a stellar sales and marketing team to support the organization’s growth

goals.

Successfully plan a GTM strategy for a “specialty at scale” food business.
Oversee the sales organization to ensure robust pipeline development and consistent deal

closure.

Partner with the marketing team to drive demand generation, brand awareness, and customer

acquisition.

Develop data driven metrics to measure performance and drive household penetration, buy rate,

purchase frequency, etc.

Develop product innovation pipeline based on consumer and market trends and execute channel and customer-specific initiatives.
Recommend appropriate data to capture consumer and market insights.
Create a robust pricing model with customer segmentation and channel penetration in mind.
Develop customer-centric best practices that fosters long-term partnerships.

Qualifications

10+ years of leadership experience in revenue-generating roles, with a track record of driving

growth in a fast-paced CPG environment.

Bachelor’s degree in business, marketing, or a related field; MBA or equivalent is a plus.
Demonstrated ability to develop integrated business planning to support a scaling business with a

diverse product portfolio.

Ability to hire, lead, and influence a diverse team during change, while maintaining cooperation,

motivation and cohesiveness in a lean environment.

Adams Vegetable Oils

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Chief Revenue Officer