This critical role requires demonstrated market experience, strategic vision and leadership that is in line with the company’s vision, mission, and values. The Chief Revenue Officer (CRO) is responsible for driving sales success while delivering maximum growth and profitability. This role is responsible for directing and managing distribution and channel strategies, product pricing, sales compensation, market competitiveness with CEO oversight. The CRO must display “hands-on experience” in the employee benefits business to successfully guide the distribution, marketing, and sales strategy.

Company Overview

AdminaHealth - an Employee Benefits Administration Partner specializing in enrollment auditing, billing, and benefits payments

Benefits

Our goal is to lead a transformative shift in the employee benefits industry. We are committed to our mission of delivering unparalleled value to our customers by easing administrative challenges through cutting-edge technology. When we do our jobs well, those who cannot afford the benefits they need can now get them, and those who can afford them get better value for every dollar they spend on benefits. Our vision is the seamless and precise management of employee benefit administration, underpinned by our fundamental values:

Act with Integrity: We demonstrate courage and character to always do what is right.
Pursue Excellence: We focus our knowledge, experience and expertise to create extraordinary value for our customers.
Share Success: We are one team, leveraging each other’s expertise to succeed together. We understand we can achieve more together than as individuals.
Customer Focus: Relationships are the foundation of our success. We will bring empathy, passion and professionalism to the relationship.
Commit and Deliver: We are accountable to our clients and each other to deliver what we promise, take ownership of our obligations and learn from our mistakes.
No Swearing nor Gossiping: we do not accept that these traits build trust and respect within our organization or with our customers and partners.

Responsibilities And Duties

Leadership

Recruit, train, develop and retain a team of employee benefits professionals to support sales growth – both strategic and tactical functionality.
Lead development of marketing solutions and distribution channels that drive product profitability and mitigate risk.
Develop and direct sales and distribution strategies, establishing milestones, product pricing, and distribution channels.
Establish and maintain partnerships with key stakeholders.
Ensure alignment with overall organizational values, goals, mission and vision.
Oversee the sales and marketing team compensation plans.
Collaborate with colleagues in operations and finance to share the excitement around strategic sales and marketing initiatives.

Revenue

Develop Revenue Strategy. Develop and implement key marketing, sales, and customer service programs to grow the customer base and gain sustainable revenue. Work closely with Operations and Finance to implement profitable and effective marketing and sales programs.
A track record of creating alliances to leverage synergies and create win-win situations is critical for the CRO position. This executive must have experience building relationships with partner companies that extend the brand offering.
Customer Identification & Retention. The Chief Revenue Officer must have solid experience with owning employee benefits sales and marketing functions in relation to both customer acquisition and loyalty-building programs. This executive will need to bring a strategic approach to identifying and capturing profitable growth targets with the defined KPIs and ROI.
The successful candidate will have led an employee benefits sales and marketing team that successfully grew a business to critical mass. This includes the fundamental sales disciplines of cold calling, maintaining an opportunity pipeline large enough to meet the annual revenue targets.
Service-Industry Exposure. The Chief Revenue Officer must understand the dynamics of working in a high-touch service industry where the customer and channel dynamics drive the business.

Marketing

Marketing Strategy. The successful candidate will have led the process to develop employee benefits marketing plans with the objective of growing a business. This executive must have proven experience thinking out of the box to identify target markets and segments through the most effective channels. This includes strong experience with web-based, partner, channel, and benefits industry initiatives.
Lead direct marketing activities within the employee benefits ecosystem.
Provide leadership to all marketing efforts, including the branding and communication associated with new product and service launches, and will lead the development of all channels.
Identify and implement strategic marketing initiatives and create partnerships.
Conduct market research to assess product performance and identify potential customers and promotion opportunities.
Collaborate with CTO and Customer Success teams to implement consumer needs within product development and marketing strategies.

Experience

Proven track record with a minimum of two years sales management service in the employee benefits/insurance or financial services industry. Other industries will be considered if directly related to the benefits business.
Entrepreneurial business track record that demonstrates ability to drive growth, think strategically and build a profitable business over time.

Affirmative Action / Equal Opportunity Employer: AdminaHealth does not discriminate in any aspect of employment on the basis of race, color, religion, national origin, ancestry, gender, sexual orientation, gender identity and/or expression, age, veteran status, disability, or any other characteristic protected by federal, state, or local employment discrimination laws where AdminaHealth does business.

Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

Seniority level

Executive

Employment type

Full-time

Job function

Marketing and Sales
Industries: IT Services and IT Consulting

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AdminaHealth®

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Chief Revenue Officer