Chief Revenue Officer (CRO)

Reports to: Chief Executive Officer (CEO)

Department: Revenue / Sales / Growth / Partnerships

Level: C-Level Executive

Position Overview

The Chief Revenue Officer (CRO) is responsible for driving all revenue-generating functions across the organization, including sales, business development, partnerships, and monetization strategy.

This role unifies revenue streams and ensures a scalable, predictable, and high-growth revenue engine.

Role Focus: Revenue growth, monetization, and commercial strategy.

Key Responsibilities

1. Revenue Strategy & Leadership

Define and execute the company’s global revenue strategy.

Own top-line revenue growth and revenue forecasting.

Identify new revenue streams, markets, and business opportunities.

2. Sales & Business Development

Lead global sales teams and business development functions.

Build and scale institutional and enterprise client relationships.

Drive pipeline development and deal execution.

3. Partnerships & Ecosystem

Develop strategic partnerships and distribution channels.

Expand ecosystem collaborations (institutional, liquidity providers, brokers).

Manage key accounts and strategic alliances.

4. Monetization & Pricing

Design pricing models and revenue structures.

Optimize fee structures, spreads, and monetization strategies.

Improve revenue per user and transaction efficiency.

5. Revenue Operations (RevOps)

Build and optimize revenue operations processes and systems.

Implement CRM, pipeline tracking, and forecasting frameworks.

Align sales, marketing, and customer success for revenue efficiency.

6. Performance Management

Set and track revenue KPIs and targets.

Monitor conversion rates, pipeline velocity, and deal performance.

Drive accountability across all revenue-generating teams.

Qualifications

Required

Bachelor’s degree in Business, Finance, or related field.

20+ years of experience in sales, revenue, or commercial leadership roles.

Proven track record of scaling revenue in high-growth environments.

Strong leadership and negotiation skills.

Preferred

MBA or advanced degree.

Experience in fintech, crypto, trading platforms, or SaaS.

Strong network in institutional finance or digital assets.

Deep understanding of revenue models and market dynamics.

Core Skills

Revenue strategy and execution

Sales leadership and pipeline management

Partnerships and ecosystem development

Pricing and monetization strategy

Data-driven forecasting and analytics

Negotiation and deal structuring

Key Performance Indicators

Total revenue growth

Pipeline size and conversion rate

Customer acquisition and deal size

Revenue per user (ARPU)

Market expansion success

Partnership contribution to revenue

Affinity Investment Group

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Chief Revenue Officer (CRO)