About The Role

We are seeking a detail-oriented and result-driven GTM Specialist to support and execute global go-to-market initiatives for our robot sales team. This role works cross-functionally with marketing, regional sales teams, product management, and channel partners to drive market entry, business collaboration band sales enablement across global markets.

The ideal candidate combines strong GTM execution skills with a solid understanding of our products, enabling effective positioning, messaging, and commercialization of our robotic systems in diverse regional markets.

Your Responsibilities

Go-to-Market & Sales Enablement

Plan and execute go-to-market activities for trade fairs, distributor marketing programs, and regional sales campaigns across the EU and selected global markets
Transfer product features, technical capabilities, and value propositions into compelling GTM marketing messaging and sales enablement assets
Support new product introductions (NPI) by coordinating launch timelines, materials, internal readiness, and partner alignment

Product-Focused Marketing Execution

Collaborate closely with Product Management and Engineering to understand product roadmaps, differentiators, target applications, and customer pain points
Localize and adapt product-focused marketing and sales enablement materials (presentations, datasheets, demos, videos, case studies) to ensure regional relevance while maintaining global consistency
Ensure accurate and consistent representation of product specifications, positioning, and use cases across all GTM touchpoints

Events, Trade Fairs & Demonstrations

Own end-to-end coordination of robot demo showcases at trade shows and partner events, including logistics planning, vendor management, shipment coordination, demo preparation, and on-site execution
Work with sales and application teams to define demo concepts, key talking points, and target customer profiles for each event
Collect structured feedback on product reception, feature requests, and competitive insights during events

Lead & Performance Management

Manage inbound leads and sales inquiries via shared sales channels and HubSpot, ensuring accurate qualification, routing, tracking, and follow-up
Analyze lead flow, campaign performance, and product-level pipeline data to optimize GTM strategies
Track and report on product-specific GTM performance, including lead quality, conversion rates, and regional traction

Cross-Functional & Process Excellence

Support sales-oriented needs from the robot sales team
Support cross-regional alignment by coordinating communication between marketing, product teams, regional sales, and external partners
Contribute to process optimization for GTM operations, CRM usage, product launch workflows, and sales–marketing collaboration

Your Profile

Master’s degree in business administration, Communications, ProductManagement, Marketing, or a related field with a robotics industry knowledge base
1–3 years of experience in go-to-market, product marketing, marketing operations, sales enablement, or event marketing within an international B2B environment (robotics, automation related are preferred)
Strong interest in robotics, automation, or complex technical products, with the ability to understand and communicate technical concepts clearly
Proven ability to translate product features into customer-facing value propositions
Strong project management, stakeholder coordination, and communication skills
Hands-on experience with HubSpot or similar CRM systems
Comfortable working in fast-paced, cross-cultural environments with multiple parallel initiatives
Proficient in MS Office, basic Photoshop, and video editing tools
Basic skills in photography, video editing, or demo content creation are a plus
Fluent speaking and written skills in English and German; Mandarin preferred; additional languages are a plus

What We Offer

Work in a talented team of experienced Electronics and Firmware developers
A dynamic high-tech startup with financial soundness and world-class investors
Challenging tasks and projects
A great working environment in an interdisciplinary, international team
Room for creativity and personal development
Company benefits

About Us

Agile Robots SE is an international high-tech company based in Munich, Germany with a production site in Kaufbeuren and more than 2300 employees worldwide. Our mission is to bridge the gap between artificial intelligence and robotics by developing systems that combine state-of-the-art force-moment-sensing and world-leading image-processing technology. This unique combination of technologies allows us to provide user-friendly and affordable robotic solutions that enable intelligent precision assembly.

This is made possible by our employees, who bring out the best in each and every day with creativity and enthusiasm. Become part of this team and shape the future of robotics with us!

We are proud of our diversity and welcome your application regardless of gender and sexual identity, nationality, ethnicity, religion, age, or disability.

Agile Robots SE

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Robot Sales GTM Specialist (m/f/d)