Duration: until November 2024
Pay rate: 250 GBP per day
Work type: hybrid

Role Purpose

We are seeking an experienced sales and marketing operations Analyst to support pan-European sales teams in managing client engagement using MS Dynamics and Eloqua from invitation through to post-event reporting and measurement for the company’s key B2B events in 2024.

Responsibilities

Campaign management and analytics

Manage MS Dynamics campaign, including tracking responses, monitoring activity, updating data
Regular data analysis and management reporting, developing and implementing best practice processes
Manage review of event invitee list, liaising with multiple stakeholders and departments to collect and action feedback
Manage the data flow between Microsoft Dynamics and Eloqua

Sales Team Communication and Support

Lead the communications plan for internal stakeholders, including scheduling and facilitating briefings and ownership of FAQs
Ensure key communication milestones are met in the lead-up to the event and reflected accurately in the project plan
Liaise with internal relationship owners on client queries, status of client acceptances and data quality issues
Create and provide briefing documents to company representatives attending the event and support with any queries

Measurement and reporting of Objectives and Key Results (OKRs)

Collaborate with project working group on developing client engagement and lead capture process to ensure robust measurement and analysis
Communicate and track key OKRs during and after the event
Provide timely reporting and follow up on leads and opportunities post-event

Qualifications

Proficient in the use of Microsoft Dynamics
Proficient in the use of a B2B marketing automation solution (preferably Eloqua)
High proficiency with Excel data analysis (VLOOKUPs, pivot tables etc.) and other MS Office applications (Word, PPT)
Strong data presentation skills and experience with management reporting on data
Strong administrative and organisational skills
Strong stakeholder management and communication skills

Allegis Global Solutions

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Sales Operations Analyst, Events