Position Summary

The Sales Operations Specialist plays an active, analytical and strategic role in supporting the B2B sales. This position goes beyond administrative tasks — it focuses on monitoring sales KPIs, analysing market trends and sales team performance, identifying commercial risks, and driving sales teams to take corrective actions.

The Specialist also provides management with data-driven recommendations on sales indicators, productivity improvements and business planning, enabling stronger revenue outcomes and healthier pipelines.

2. Key Responsibilities

2.1 Sales Performance Monitoring & Improvement

Continuously monitor sales KPIs across accounts, products, segments and territories.
Analyse sales productivity, conversion ratios, pipeline health and win/loss patterns to identify root causes.
Provide targeted recommendations on sales indicators, team focus areas and management interventions.
Drive sales teams to implement corrective action plans and follow through until issues are resolved.
Support weekly sales meetings, forecast reviews and monthly business reviews with analytical insights.

2.2 Pipeline & Forecast Discipline

Ensure CRM pipeline accuracy and enforce opportunity management standards.
Monitor stalled deals, overdue tasks and probability inconsistencies; escalate risks where required.
Review forecast submissions for completeness and logic to support more reliable forecasting.

2.3 Sales Enablement & Execution Excellence

Reinforce sales process discipline (qualification, proposal standards, deal reviews).
Coordinate product books, sales tools and enablement materials to support better execution quality.
Ensure clarity of KPIs, targets and sales expectations across the team.
Partner with Marketing, Product, Finance, HR and Delivery teams to ensure alignment on campaigns, pricing, resources, solution inputs and customer deliverables.
Follow up on cross-team dependencies affecting deal momentum and customer commitments.

2.4 Reporting & Operational Excellence

Maintain dashboards, reporting packs and performance trackers with high accuracy.
Produce weekly and monthly sales reports with insights, variance analysis and improvement recommendations.
Maintain updated SOPs, workflow documents and sales governance guidelines.
Maintain organised digital documentation aligned with audit and compliance requirements.
Perform additional duties as required by the company.

2.5 Market & Business Intelligence

Track customer behaviour and competitive movements to inform performance assessments.
Assess sales strategy effectiveness and propose adjustments to targets, sales motions or resource allocation.
Provide management with structured reports and strategic commentary on market conditions and commercial risks.

3. Qualifications & Skills

Diploma or Degree in Business, Marketing, Analytics, Operations or related fields.
2–4 years of experience in B2B sales operations, sales enablement, commercial analysis or similar roles.
Strong analytical ability, with proficiency in Excel and comfort with CRM/BI tools.
Proven ability to interpret data and translate findings into actionable recommendations for sales managers.
Clear and persuasive communication skills, capable of influencing sales teams and cross-functional stakeholders.
Organised, detail-oriented, and comfortable operating in a fast-paced B2B environment.

4. Preferred / Additional

Experience in tech, SaaS, industrial automation, engineering or project-driven B2B environments.
Exposure to Power BI, Tableau or SQL for advanced data analysis.
Understanding of enterprise sales cycles, account management or solution selling.
Mandarin or additional regional languages for stakeholder collaboration.

Alpha X Technology

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Sales Operations Specialist