Experience developing strategies that influence leadership decisions at the organizational level
- Proven professional or military experience
- Significant experience developing, negotiating and executing business agreements experience
- Bachelor's degree

Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Thursday Night Football, FreeVee, Prime Video, Twitch, and FireTV as well as on third-party publishers via Amazon Publisher Services.

We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.

We seek a seasoned professional to join us as Sr. GTM Lead, Twitch. This new role will responsible for developing the unified go-to-market strategy and strategic execution for advertising solutions across all Twitch properties. This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Ads. We are seeking an innovative, creative, analytical and strategic thinker, who is passionate about digital media and the future of Twitch advertising. The ideal candidate enjoys solving complex problems, works effectively with cross-functional teams and thrives in a fast-paced setting that is constantly evolving. This role will be highly visible with senior levels of Amazon, and will need to work collaboratively with internal management teams to understand where our relative advantages or risks lie, where new market segments and solutions should be created. The successful candidate will have a talent for responding effectively to industry direction, customer needs and market positioning. They are comfortable with ambiguity and juggling multiple priorities simultaneously in fast-paced dynamic environment. They possess high levels of creativity, independence, flexibility and attention to detail. In addition, this person will be an unique thinker who can make convincing, information-based arguments.

Key job responsibilities

Drive the vision and the end-to-end strategy for positioning, pricing, packaging, and planning of Twitch advertising offerings.
Maintain firm grasp of video, display and social media advertising market and competitive trends to identify and assess opportunities.
Lead quantitative analysis of demand, including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources.
Reconcile supply-based budget models with demand-based analyses, in coordination with Finance teams.
Analyze and recommend trade-offs between price, volume and yield-generating strategies.
Work with sales teams on enablement and demand generation strategies to achieve revenue and adoption targets.
Drive growth of Twitch advertising offerings, including business management in support of org goals around revenue, product adoption, advertiser maturity advancement, etc.
Track quarterly sales pacing (to budget revenue and/or other goals), and recommend adjustments to GTM strategies or tactics as appropriate.
Produce stack-ranked set of sales priorities to influence product requirements, roadmap decisions and trade-offs.
Partner with Ads Marketing on customer-facing Video Sales and Marketing narratives.
Partner with cross-functional leads across the Ads organization to ensure execution of GTM strategies, including tactical week-to-week guidance and support.
Effective at articulating and presenting complex concepts to cross functional audiences using hard data and metrics to support assumptions.

About the team
Twitch is one of our most unique publishers. Our team is the single-threaded owner on all Twitch ad products, countries, and customer segments. We are responsible for overall Twitch Ads business strategy to fuel long-term growth and innovation – working closely with all sales and product teams across Amazon Ads and building on the foundation already established by integrating Twitch into the broader Amazon Ads organization.

- MBA or advanced degree
- Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner
- A proven track record in developing and launching digital advertising go-to-market strategies
- Demonstrated ability to operate autonomously while defining and delivering priorities amidst ambiguity
- Experience building and executing product and sales strategies across teams at scale globally

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon Online UK Limited

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Sr. GTM Lead, Twitch EU, Twitch Ads