Allow us to introduce ourselves

Hello there! We’re Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions.

We started out in Hamburg back in 2014, but we’re now humbled to call the world our playground, with over 260 employees spread across 13 countries (we’re remote-first), 2600+ international clients, delivering research from +190 markets, globally.

Want to be a part of the Appinio movement?

Here at Appinio, we value transparency in our recruitment process, and we've created a blog to share what to expect during each step of our journey together:here

The Chief Revenue Officer (CRO) at Appinio will own the entire go-to-market (GTM) function, leading global Sales, Customer Success and Revenue Operations to drive the growth of our AI-driven, product-first market research platform. This is one of the most critical executive roles in the company, directly responsible for driving revenue, scaling international markets, and ensuring that our GTM functions operate as a cohesive, high-performance engine.

This is a rare opportunity to own and shape the full commercial growth engine of a rapidly scaling, AI-driven research SaaS company. The CRO will directly influence product monetization, international expansion, and Appinio’s next growth phase as a true business co-architect, and will be fully accountable for revenue performance, pipeline health, monetization, and customer expansion across all regions.

What you’ll be doing

Growth & Revenue Leadership: Develop and execute a scalable, data-driven growth strategy aligned with profitability, CAC efficiency, and payback discipline; Own end-to-end revenue responsibility including ARR, Net Revenue Retention (NRR), pipeline coverage, and new logo acquisition.
GTM Excellence: Build and scale a globally integrated GTM engine across Sales and Customer Success.Define and continuously optimize the GTM operating model, sales motions, and funnel architecture.
Sales Strategy & Execution: Design and lead a high-performance sales organization across SMB, Mid-Market, and Enterprise. Drive forecasting accuracy, pipeline quality, and predictable revenue delivery.
Customer Success, Expansion & Monetization: Drive customer success strategies that maximize lifetime value, reduce churn, and systematically expand revenue within existing accounts.
Pricing, Packaging & Commercial Strategy: Own pricing strategy, packaging, monetization logic, and discount governance.
International Expansion: Lead international revenue growth with a strong focus on the US and UK, while strengthening DACH and Southern Europe.
AI-Driven Revenue Enablement: Leverage automation and AI to transform lead generation, sales enablement, onboarding, and customer expansion.

You will thrive in this role if

Proven senior GTM leadership experience, ideally in B2B SaaS with responsibility for €20m–€100m revenue.
Demonstrated success in scaling from founder-led sales to process-driven, predictable revenue organizations.
Strong commercial background across Sales, Customer Success, and Revenue Operations.
Deep understanding of modern pipeline economics, forecasting, RevOps, and unit economics.
Experience in enterprise sales and complex B2B buying environments.
Strong Product-Led Growth (PLG) understanding with monetization focus.
Track record of international scaling, ideally also in the US
Strategic thinker with hands-on execution strength.
High resilience, transformation mindset, and comfort in fast-moving growth environments.

What’s in it for you?

Flexibility Policy - Our flexibility policy means there is no hard cap on the number of vacation days you can take
Temporary work from abroad - If you're based in the EU, you can work outside your country of residence for up to 180 days per year
All the hardware you need and your own MacBook
If you are located in Hamburg or Berlin, you'll get a Deutschland ticket or access to a mobility budget with the NAVIT app to get you to and from the office space
Subsidised Urban Sports Club or ClassPass membership based on location.
In case you’re located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York), you can get access to our Co-working spaces

Kind reminder: Please ensure that your application is submitted in English.

This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We're eager to hear from individuals who share our enthusiasm.

Appinio is an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Please read our privacy policy here.

Learn more about us:

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APPINIO GmbH

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