Overview

Job Description

Are you ready for what’s next, now?

We’re looking for a Sr. Director, GTM Strategy & Planning for our office in Alpharetta, GA. The position is fulltime. You’ll join an awesome team to support our growing customer base.

About The Role

The Sr Director of GTM Strategy & Planning will lead a cross-functional team responsible for driving aligned, data-informed strategy across Sales, Marketing, and Services. This high-impact role owns the full GTM planning cycle — from ICP definition and market segmentation to annual planning, territory design, and forecasting. You’ll partner closely with functional leaders across Sales, Marketing, Finance, and Customer Success to ensure GTM execution is anchored in a cohesive, scalable strategy.

Reporting to the SVP of Revenue Operations, this leader will manage a team composed of Sales GTM S&P, Marketing GTM S&P, and Services GTM S&P professionals, ensuring consistency in strategic planning, KPI definition, and go-to-market alignment across functions.

If you have a strong analytical foundation, executive presence, and a track record of leading strategic planning in SaaS, this role offers the opportunity to shape how a high-growth company scales.

Key Responsibilities

Own and lead the annual GTM planning process, including TAM/SAM/SOM modeling, segmentation, territory design, quota setting, and resource allocation.
Define and maintain Ideal Customer Profile (ICP) and ensure alignment with marketing, sales, and services teams.
Lead the development of go-to-market strategies for new products, cross-sell/upsell motions, and expansion plays.
Build and operationalize scalable planning frameworks, playbooks, and decision support tools.
Partner with Finance on forecast modeling and headcount/resource planning.
Provide thought leadership on growth strategy, identifying strategic bets and whitespace opportunities.
Drive cross-functional strategic initiatives with clear OKRs and timelines.
Manage and mentor a team of GTM Strategy & Planning professionals aligned to Sales, Marketing, and Services.

About You

10+ years in GTM Strategy, Revenue Operations, Sales Strategy, or a similar strategic function.
Strong experience leading GTM planning and execution in a SaaS environment.
Track record of managing and developing high-performing, cross-functional teams.
Exceptional analytical and modeling skills (Excel, Tableau/Power BI, Salesforce).
Deep understanding of SaaS metrics, revenue planning, and segmentation methodologies.
Ability to influence at the executive level with strong business acumen and crisp communication.
Experience working in a matrixed environment with multiple stakeholders and competing priorities.
MBA or relevant advanced degree preferred.
Prior consulting experience a plus

What’s in it for you?

Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible and casual environment, an outstanding opportunity for career development and growth.  

About Aptean

At Aptean, our mission is to solve tomorrow’s unique challenges today with unrivaled, purpose-built software and superior customer experiences from people who care. Aptean is a global provider of mission-critical, industry-specific software solutions. Aptean’ s purpose-built ERP and supply chain management solutions help address the unique challenges facing process and discrete manufacturers, distributors and other focused organizations. Aptean’ s compliance solutions are built for companies serving specific markets such as finance, healthcare, biotech and pharmaceuticals, over 10,000 highly specialized organizations in more than 20 industries and 80 countries rely on Aptean to streamline their everyday operations. “At Aptean, our global and diverse employee base is our greatest asset. It is through embracing and understanding our differences that we are able to harness our individual power to maximize the success of our customers, our employees and our company.” –TVN Reddy

Aptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability or age.

Celebrating our diverse experiences, opinions and beliefs allows us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base. 

Aptean India

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Senior Director, GTM Strategy & Planning