Senior Revenue Operations Manager

Remote job

Job Description

We're looking for a Senior Revenue Operations Manager to help scale and optimize our go-to-market engine, with a strong focus on Marketing Operations and the systems, processes, and data that power pipeline generation. You'll own and evolve our core revenue systems, with primary responsibility for Marketo and Salesforce, helping ensure our demand generation infrastructure supports efficient growth across the business.

You'll be a strategic and hands-on operator who can connect systems, process, data, and business goals. In this role, you'll drive improvements across campaign operations, lead management, funnel visibility, reporting, and operational scalability, while partnering closely with Marketing and Sales leadership to build a more efficient and predictable revenue engine.

You are a modern revenue operations leader who not only excels at systems, process, and data, but also understands how to leverage AI and automation to create a more intelligent, scalable, and efficient go-to-market engine.

This position is also open to candidates based in Israel who are willing to work Sunday-Thursday, occasionally on Fridays, with flexible hours**

What You'll Do

Marketing Operations & Revenue Systems

Own and optimize Marketo and Salesforce, including administration, configuration, integration, and ongoing process improvement
Manage the integration and data flow between Marketo and Salesforce, including sync logic, field mapping, lifecycle management, and process consistency
Support campaign execution and scalability by building and maintaining programs, smart lists, nurtures, segmentation, and repeatable workflows
Evaluate current processes and systems, identify gaps, and implement scalable solutions that improve performance and efficiency

Lead Lifecycle & Funnel Management

Own and improve lead lifecycle processes, including scoring, routing, MQL definitions, SLAs, handoff logic, and lifecycle stage management
Drive alignment between Marketing and Sales on funnel stages, lead management processes, and operational definitions
Improve attribution, funnel tracking, and conversion visibility across the lead-to-opportunity lifecycle
Identify process bottlenecks and implement automation and workflow improvements that support growth

Reporting, Analytics & Business Partnership

Build and maintain dashboards and reporting on campaign performance, pipeline creation, funnel conversion, and other key go-to-market metrics
Translate business questions into actionable reporting, insights, and operational recommendations
Partner cross-functionally with Marketing, Sales, Customer Success, and Finance to improve visibility, process alignment, and decision-making
Help define and track metrics that improve efficiency and support profitable growth

Governance, Scale & Continuous Improvement

Ensure strong data quality, governance, and process discipline across marketing and CRM systems
Monitor system health, troubleshoot issues, and proactively identify areas for improvement
Document processes, define best practices, and drive adoption of scalable ways of working
Support evaluation and implementation of additional tools and integrations across the revenue tech stack
5+ years in Revenue Operations, Marketing Operations, Sales Operations, or Business Systems in a B2B SaaS environment
Strong hands-on experience with Marketo, including program setup, lead lifecycle management, scoring, routing, nurtures, segmentation, and CRM sync
Strong hands-on experience administering Salesforce
Experience managing Salesforce-Marketo integration and troubleshooting sync, process, and data issues
Strong understanding of demand generation processes, lead-to-opportunity workflows, funnel management, and campaign operations
Experience partnering closely with Marketing and Sales leadership to improve process, reporting, and operational efficiency

Technical Skills

Strong experience building reporting and dashboards that support business visibility and decision-making
Deep understanding of marketing automation, CRM structure, process automation, and data governance
Experience improving business processes through systems thinking, automation, and cross-functional collaboration
Experience with modern AI, automation, and workflow orchestration tools and an understanding of how they can be applied to improve revenue operations, reporting, analytics, and go-to-market effectiveness
Familiarity with attribution models, enrichment tools, and broader marketing and revenue tech stack tools is a plus
Salesforce Administrator certification is a must

Soft Skills

Strategic thinker with a strong execution mindset
Highly detail-oriented and process-driven
Strong analytical and problem-solving skills
Collaborative, service-oriented, and comfortable influencing across functions
Able to manage multiple priorities in a fast-paced environment
Clear communicator with strong documentation and project coordination skills

Why Applitools

Work with cutting-edge AI technology in an AI native test automation organization
Help build the operational foundation that enables growth across Marketing and Sales
Direct influence on go-to-market process design, marketing infrastructure, and business scalability
Remote-first culture where innovation, ownership, and collaboration drives everything we do
Competitive compensation and benefits

Apply Now

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