About the role

We’re looking for an experienced Head of Sales Operations to lead and optimise our sales support, performance management, pricing, reporting, and operational effectiveness across the business. This role is critical in driving profitable growth, improving sales productivity, and ensuring seamless collaboration between all stakeholders.

About Bestway

Bestway Group is a diversified multinational family-owned business with annualised turnover in excess of £4.5 billion. Starting off as a chain of retail convenience stores, the Group has grown to become a diversified multinational business with interests across the wholesale, pharmacy, real estate, cement and banking sectors. The Group is also the largest overseas investor in Pakistan.

Owned by the Pervez, Choudrey and Sheikh families, Bestway Group was founded in 1976 by Sir Anwar Pervez OBE H Pk, who remains Chairman. Serving over 12 million customers and employing over 28,000 individuals, the Group supports and serves communities through its operations across the UK, Pakistan and the Middle East.

Responsibilities:

Develop and lead the Sales Operations function, ensuring effective support for field sales, telesales, national accounts, and business development teams.
Take responsibility for the existing telesales operation and ensure it operates efficiently and deliver operational improvements
Develop and implement operational strategies that improve sales efficiency, customer retention, and revenue growth.
Establish clear sales processes, KPIs, and performance frameworks across all sales channels.
Drive continuous improvement initiatives to enhance operational performance and customer experience.
Support sales reporting, forecasting, budgeting, and pipeline analysis.
Deliver actionable insights on sales performance, profitability, customer trends, and product mix.
Produce regular commercial dashboards and executive reports for senior leadership.
Monitor pricing, rebates, promotions, and margin performance to support commercial decision-making.
Partner with sales leadership to support territory planning, target setting, incentive schemes, and resource allocation.
Develop sales tools, reporting frameworks, and operational processes that improve sales execution.
Support onboarding, training, and development of sales teams in operational best practices.
Lead the optimisation and governance of CRM and sales systems.
Ensure data accuracy, reporting integrity, and effective sales analytics capabilities.
Identify opportunities for automation and process improvement through technology and digital tools.

The Ideal Candidate:

Comprehensive understanding and experience of the foodservice wholesale
Experienced sales individual / sales operations leader
Commercially driven and results orientated
Experience of leading and developing the business use of a CRM
Ability to work with data and drive data-led decision making
Continuous improvement mindset
Puts the customer first across all activity

Benefits:

Competitive salary
Pension
22 days annual leave plus the option to buy additional days
Life Assurance
Private Medical

We understand that no applicant ever ticks every box so please do consider applying should some or most of the above apply. Bestway Group is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities, and perspectives. We want strong, and diverse teams built from talented individuals with different backgrounds identities and experiences.

If this is of interest to you and you would like to learn more, please do get in touch, we are looking forward to hearing from you.

Bestway Group

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Head of Sales Operations