Our Company

BrandActive specializes in the financial analysis, strategy, and logistics of rebranding implementation and brand and marketing operations. Whether our client is striving to optimize the implementation of a brand change, or identify opportunities to save money, time, and resources managing your brand and marketing dollars, BrandActive has what it takes to get the job done.

Since 1998, BrandActive has scoped, budgeted, planned, and executed brand change for many of the world’s most valuable brands. Our services combine industry-leading analytics with a unique and proven methodology that provides the information clients need to make sound financial decisions, save time and money and operate more efficiently. Whether our clients are going through a one-time corporate rebrand or want to get the most out of the everyday management of their existing brand, we help them achieve more, spend less, and build a better brand.

For BrandActive team members, our goal is to be an inclusive place where you are supported in becoming the best you can be, where together we build a strong and agile organization that not only sets the standard for excellence in our industry globally, but also exemplifies how to be a compassionate commercial endeavor that is built on trusting relationships and empowering the growth of every one of us. We are a team of great people, doing great work and having a great time doing it, and we challenge ourselves to bring smarter, faster and better solutions into everything we do!

The Opportunity

BrandActive is seeking a Senior Analyst, RevOps to ensure our go-to-market (GTM) systems are running smoothly and fueling smarter marketing and sales execution. In this role, you’ll help maintain the performance, integrity, and optimization of our tech stack, ensuring our teams have access to clean data, accurate reporting, and the right audiences for every campaign.

You’ll support the configuration, automation, and reporting infrastructure across HubSpot, 6sense, and related platforms. Your work will help ensure we can trust the data we use to make decisions, target the right audiences, and measure performance across the funnel.

This role is ideal for someone who loves building order from complexity - who’s analytical, systems-minded, and eager to dig into data, workflows, and dashboards to make everything work smarter.

We are all committed to working together to achieve our North Star of being a team of great people, doing great work, and having a great time doing it. As part of this, there is an expectation that all team members will contribute to internal initiatives that advance our client and/or team member experience while challenging us to be smarter, faster, and better in everything we do.

Responsibilities

Support the performance, integration, and administration of HubSpot, 6sense, and related GTM tools
Build and maintain dashboards, reports, and data views that provide visibility into GTM performance across campaigns, lifecycle stages, and conversion paths
Contribute to quarterly and annual reporting cycles by compiling, analyzing, and visualizing performance data — helping translate results into actionable insights and stories that inform future strategy
Monitor and optimize lead flow, form fills, lifecycle stage tracking, and data quality across systems
Support list building, segmentation, and audience prep for campaigns, paid media, M&A targeting, conferences and events, and industry-specific outreach
Maintain and document automation workflows, routing rules, and field configurations in HubSpot
Partner with Sales Ops and Marketing to ensure alignment between lifecycle definitions, attribution logic, and performance reporting
Help troubleshoot data and system issues, escalating or resolving as needed
Maintain internal system documentation, process guides, and admin best practices
Identify opportunities to automate repetitive tasks and improve system efficiency
Ensure internal stakeholders can access accurate, timely information for campaign planning and decision-making

Team Member Development

Own your development by staying current on evolving GTM tools and revenue operations best practices
Serve as a strategic systems partner to cross-functional teams, helping internal stakeholders better understand and leverage our platforms
Model operational discipline, clear communication, and solution-oriented thinking in every interaction
Help foster a team culture of trust, agility, and growth by enabling others to execute with clarity and confidence
Identify opportunities to streamline how we work and scale how we measure success

Professional Development

Take accountability for own development, creating and updating development plan as required, communicating with people leader around aspirations
Accept and act on feedback provided
Demonstrate inclusive and supportive behaviour when interacting with colleagues
Contribute to internal initiatives that impact the client and/or team member experience
Bring forward smarter, faster, better solutions to processes and identify opportunities to be more agile in day-to-day activities

Qualifications and Experience

2–4 years of experience in marketing operations, revenue operations, or GTM systems support
Proven experience in HubSpot required, including workflows, forms, fields, and reporting
Familiarity with 6sense, Outreach, or similar tools is an asset
Strong understanding of B2B lead lifecycles and marketing automation logic
Demonstrated ability to build and maintain dashboards and reports that drive insight
Excellent attention to detail and commitment to data quality
Ability to communicate technical details clearly to non-technical audiences
Curious, methodical, and energized by improving how systems and teams work together

BrandActive offers a comprehensive compensation and benefits package, including:

Competitive compensation: Total compensation depends on experience, skills, and location and includes non-cash rewards.
Values led culture focused on trust, agility, and growth. Check out our Culture Statement.
Comprehensive health and dental coverage with no waiting period – your benefits start on day one.
Mental health resources such as an Employee Assistant Program (EAP) and access to the Headspace app.
Generous paid time off: 3 weeks of vacation,
additional office closures, Flex Fridays, and extended long weekends throughout the summer.
Holistic wellbeing benefits, including a wellbeing allowance, flexible additional time off to care for a loved one, support mental health, or observe meaningful religious or cultural holidays.
Parental leave benefits to support you and your family.
$2,000 annual professional and personal development support, including funding and time off for learning to support your growth.
Home office and communications reimbursement to help you work comfortably.
Charitable donation matching to support the causes that matter to you.
Flexible work options – Remote - with adaptable schedules.
Two annual town halls in Toronto, featuring engaging sessions and fun team activities.
Supportive leadership and career development, with ongoing coaching and feedback to help you grow and succeed, quarterly formal feedback, annual performance reviews and separate annual development meetings.
Work-from-anywhere flexibility, with the option to work abroad for up to four weeks (in eligible countries).
And more!

Start Date

Immediately

Location

Remote, Canada

Commitment to Equal Opportunity

BrandActive is proud to be an equal opportunity employer and values inclusion in its workforce. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability status. We thank all applicants for their interest in BrandActive, however, only those selected for an interview will be contacted.

Accessibility Statement

BrandActive is dedicated to ensuring an accessible and inclusive experience for all candidates. If you require accommodations during the application process, please let the Talent Manager know. We are committed to partnering with you to provide support and make reasonable adjustments throughout the process.

The Interview Process

At BrandActive, we use AI within our recruitment process in the following ways: screening applicants and recording calls and interviews. All candidates will be notified of the use of AI at the start of a call or interview and can request to opt out. As part of our broader dedication to Diversity, Equity, and Inclusion (DEI), we continuously review and refine our use of AI to support equitable experiences for all applicants.

Initial Call (Pre-Screen): If your application is selected, you will have a prescreen call with the Talent Manager where we will use AI to transcribe for accurate note taking.
Virtual Interview: Followed by an interview with the hiring manager.
Case Presentation Interview: The last step is a case study and presentation to our team.

BrandActive

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