CEL Critical Power is seeking an experienced and dynamic Sales Operations Director to lead our US Sales Operations function from our US Headquarters. Reporting directly to the VP of Sales, this role is responsible for managing technical estimating and inside sales team, optimising processes, and driving continuous improvement in estimating accuracy, bid quality, and internal sales support. This is a critical leadership role requiring strong technical and commercial acumen, cross-functional collaboration ability, and a focus on operational excellence to support CEL Critical Power's growth and commitment to delivering best-in-class critical power solutions.

Commercial Management

Oversee essential vendors in line with Procurement agreements
Secure appropriate third-party vendors across various product and service categories
Partner with Procurement to enhance vendor relationships and negotiate better pricing
Visit vendor facilities to strengthen supply chain ties
Standardise pricing procedures to streamline the tendering process
Follow approved pricing protocols to ensure cost stability and minimize risk

Leadership & Departmental Oversight

Collaborate with the VP Sales US to represent CEL with professionalism
Lead the US Sales Operations team to success
Cultivate a high-performance culture that emphasizes accountability and continuous improvement
Establish CEL as a distinguished provider of Turnkey Critical Power Systems
Align departmental initiatives with overarching company goals
Ensure adherence to policies and industry regulations
Act as a crucial liaison between Sales Operations and other departments to foster collaboration
Represent Sales Operations in senior management meetings, providing data-driven performance insights

Management of Technical Sales Estimating Teams

Lead estimating teams across various product lines, ensuring both technical and commercial precision, timely submissions, and high-quality documentation

Process & Tools Development

Create and refine estimating and quotation templates; leverage automation to enhance efficiency

Team Development & Training

Design and deliver training programs across product offerings; organize sessions with supply chain partners and facilitate team upskilling

Inside Sales Team Oversight

Supervise Inside Sales and administrative teams, ensuring effective task allocation and oversight of quotation processes for agreements

Performance Management & Goal Setting

Set departmental objectives that align with business goals; apply Lean management principles and monitor key metrics

Process Documentation & Standardisation

Maintain comprehensive process documentation, a training manual, and consistent folder structures for standardisation

Cross-Functional Collaboration

Collaborate with Sales, Procurement, Business Operations, Project Management, Finance, Engineering, Manufacturing, and Marketing to ensure accurate data and process alignment

Requirements

Bachelor's degree in Engineering, Business, or a related field (or equivalent professional experience)
Minimum 10 years of Sales Operations experience in a technical/manufacturing/critical power environment
Proven leadership experience managing cross-functional teams
Strong commercial acumen and deep understanding of the electrical or data centre industries
Familiarity with Lean principles and continuous improvement methodologies
Proficiency in ERP systems (SAP preferred), Microsoft Office (especially Excel), and CRM tools
Exceptional communication, organizational, and analytical skills
High attention to detail and strong commitment to compliance and quality

Benefits

Competitive salary and performance-based incentives
Health, dental, and vision insurance
401(k) retirement plan
Paid time off and holidays
Professional development and career advancement opportunities
A dynamic and growing team focused on innovation and excellence

CEL Critical Power

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Sales Operations Director