CHIEF REVENUE OFFICER (CRO)

Location: Charlotte

Salary: $120,000 - $170,000 per year, based on experience

Reporting to: CEO

Contract Type: Full-time

We Are Change Please

At Change Please, we’re using coffee to brew up a better future. As a multi-award-winning social enterprise, our mission is simple but bold: to end homelessness. We do this by training individuals experiencing homelessness to become expert baristas, providing employment at a living wage, and supporting them with housing, therapy, and financial planning. We turn caffeine into change.

We are now seeking a dynamic, strategic, and mission-led Chief Revenue Officer to lead our revenue engine and drive sustainable growth across all channels.

The Role

The Chief Revenue Officer will be responsible for shaping, leading, and delivering Change Please US’s national revenue strategy. This is both a high-growth commercial leadership position and a senior steward of our impact mission—ensuring our revenue model continuously fuels transformative social outcomes.

You will oversee sales, marketing, business development, partnerships, and revenue operations. Crucially, you will help position Change Please as the leading impact-driven coffee provider in the US, scaling our reach with customers who care about exceptional coffee and meaningful change.

RESPONSIBILITIES

Revenue Strategy & Leadership

Develop and execute a comprehensive revenue strategy that integrates sales forecasting, pricing, channel prioritization, and customer acquisition plans across wholesale, office coffee programs, foodservice partners, and emerging segments.
Establish measurable revenue targets and lead the organization toward ambitious growth in line with our social mission.
Build data-driven pricing and margin models tailored to the specialty coffee and social enterprise landscape.

Sales Leadership & Team Building

Build, lead, and inspire a high-performing sales organization with deep industry knowledge and strong alignment to Change Please’s mission.
Create a culture of accountability, innovation, and customer excellence.
Develop training frameworks, incentive structures, and performance processes that elevate both capability and impact.

Partnership Development

Identify, secure, and nurture strategic partnerships with:

- Coffee buyers

- Distributors and logistics partners

- Workplace and office coffee service providers

- Retail and hospitality groups

- Corporate and impact-focused organizations

Expand national market reach through channel partnerships aligned to both commercial value and social impact.

Marketing & Brand Growth

Oversee the marketing function to strengthen Change Please’s brand presence in the US.
Ensure our social impact story is authentically and powerfully communicated across digital, B2B, trade, and partnership channels.
Guide marketing and communications strategies that differentiate Change Please in a competitive wholesale market through mission-led storytelling.

Data, Insights & Market Intelligence

Analyse customer data, segment performance, and competitive dynamics to inform proactive and data-driven decisions.
Translate market trends in specialty coffee, sustainability, and social enterprise into actionable growth strategies.
Own revenue dashboards, KPIs, and reporting tools.

Revenue Operations & Impact Integration

Ensure revenue operations integrate seamlessly with our mission, highlighting clearly how sales directly fund workforce development and homelessness reduction.
Track and articulate the relationship between revenue, margin, and impact outcomes — both internally and to partners.
Build operational frameworks that support scale while maintaining quality and transparency.

Cross-Functional Leadership

· Work closely with:

- Finance: to forecast revenue, manage profitability, and optimize pricing and contract structures.

- Operations & Supply Chain: to improve product availability, cost efficiency, and fulfillment consistency.

- Program Teams: to align commercial growth with training capacity and impact output.

· Champion collaboration across departments to ensure unified execution of Change Please’s strategy.

KEY SKILLS AND ATTRIBUTES

Essential

· Senior commercial leadership experience (CRO, VP Sales, VP Revenue, or similar), ideally in food & beverage, CPG, specialty coffee, or mission-driven consumer brands.

· Proven track record of scaling multi-channel revenue functions in a fast-growth environment.

· Deep understanding of wholesale coffee markets, including pricing structures, customer cycles, and distributor relationships.

· Strong ability to build and lead high-performing teams.

· Expertise in structuring partnerships, enterprise sales, and national account strategies.

· Highly analytical, with experience using CRM and revenue operations systems.

· Excellent communication skills—able to tell a compelling story backed by data and impact.

Desirable

· Experience working within or alongside social enterprises or nonprofits.

· Existing network within coffee, foodservice, office coffee service, or hospitality sectors.

· Experience scaling mission-driven brands or purpose-led organizations.

What We Offer

· The chance to drive transformational social impact through commercial leadership.

· An opportunity to shape a national revenue strategy for one of the world’s most celebrated social enterprises.

· A dynamic, mission-aligned team with a strong culture of innovation and inclusion.

· Competitive salary and benefits package.

A Note About Change Please Job Descriptions

A job description is an outline of this role, setting out the main responsibilities and the skills, knowledge and experience required. It is not intended to be a complete detailed account of all activities involved. We would encourage anyone who has experience that would match this role and wants to join our movement to get in touch.

Change Please is an equal opportunities employer and, as such, we would encourage anyone, from any background, who feels they can excel in this role to come forward. We would welcome applications from individuals from diverse backgrounds or underrepresented communities. We believe in the power of diverse representation and lived experience.

Change Please

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