Position Overview:

The Chief Revenue Officer (CRO) will be responsible for developing and executing a comprehensive revenue strategy to drive top-line growth and profitability. Reporting directly to the CEO, the CRO will oversee multiple P&Ls and lead the sales, eCommerce, and marketing teams. This role requires a visionary leader with deep experience in the CPG, cannabis, or wellness industries, along with a strong track record in people leadership and scaling businesses.

Key Responsibilities:

Develop and implement a comprehensive revenue strategy aligned with the company’s long-term growth objectives.
Oversee multiple P&Ls, ensuring revenue growth, profitability, and operational efficiency across business units.
Lead and mentor high-performing sales, marketing, and eCommerce teams, fostering a culture of accountability, collaboration, and innovation.
Identify new revenue streams, market opportunities, and partnerships to expand market share and enhance competitive positioning.
Establish and maintain strong relationships with key stakeholders, including customers, partners, and investors.
Utilize data-driven insights and market trends to optimize pricing strategies, product positioning, and go-to-market approaches.
Drive customer acquisition, retention, and brand growth strategies to enhance revenue performance.
Collaborate with the executive leadership team to align revenue goals with overall business objectives.

Qualifications & Experience:

Proven experience in a senior revenue leadership role within the CPG, cannabis, or wellness industries.
Demonstrated success in managing and growing multiple P&Ls with a focus on profitability and scalability.
Extensive experience in leading and developing high-performance teams across sales, marketing, and business development.
Strong analytical skills with the ability to leverage data to drive strategic decision-making.
Exceptional communication and negotiation skills, with a track record of building and maintaining key relationships.
Entrepreneurial mindset with a results-driven approach and a passion for innovation.
Bachelor’s degree in Business, Marketing, Finance, or a related field; MBA preferred.

Benefits:

Charlotte's Web offers a diverse, quality work environment, a great compensation package, and a comprehensive benefits package. Our benefits include medical/dental/vision insurance, pet insurance, 401K match, short and long-term disability, flexible PTO, and sick time. We are an Equal Opportunity Employer.

Employees may be eligible for a discretionary bonus in addition to base pay. Annual bonuses are designed to reward individual contributions as well as allow employees to share in company results.

Recruiting for this role will continue through 5/7/2025.

Charlotte's Web

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Chief Revenue Officer