Skills:
Market Analysis, Competitive Intelligence, Product Positioning, Data-Driven Decision Making, Customer Segmentation, SFDC, ZoomInfo SalesOS, CPQ,

Job Overview

We are looking for an experienced Senior professional to join our team in Hyderabad as a Go to Market Strategy Specialist. This full-time hybrid role requires a proven track record in strategic planning and implementation within the IT industry, with 4 to 6 years of relevant experience, focusing on designing and implementing successful go-to-market (GTM) strategies tailored to specific business needs and market demands.

Qualifications And Skills

Extensive experience in market analysis with the ability to interpret complex data and make informed strategic decisions.
Proficiency in gathering competitive intelligence to understand market trends and positioning strategies effectively.
Strong skills in product positioning that ensure alignment with market demands and customer needs.
Expertise in data-driven decision making which emphasizes the use of analytics to drive strategy development.
In-depth knowledge of customer segmentation to tailor marketing strategies according to target audiences.
Experience with ZoomInfo SalesOS for optimizing sales and marketing efforts through data-driven insights.
Familiarity with CPQ software to streamline the proposal process and enhance sales efficiency.
The ability to work effectively in a hybrid work environment, balancing both remote and in-office tasks.
SFDC (Salesforce.com) (Mandatory skill) to manage and optimize customer relationships and marketing efforts.

Roles And Responsibilities

Develop and execute comprehensive go-to-market strategies that align with the companys overall business objectives.
Analyze market trends and competitive landscapes to identify opportunities for growth and differentiation.
Collaborate with cross-functional teams including sales, marketing, and product development to implement GTM plans effectively.
Monitor and measure the effectiveness of go-to-market strategies to continually optimize performance and outcomes.
Utilize market analysis data to refine customer segmentation and target potential markets with tailored strategies.
Drive product positioning and messaging strategies to ensure they resonate with target customer segments.
Implement data-driven decision making processes to enhance strategic planning and execution quality.
Provide leadership in competitive intelligence efforts and prepare reports that guide strategic decisions.

Chiselon Technologies Private Limited

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Go-to-Market Strategy