The VP of Go To Market Design is responsible for crafting the narrative, messaging, and commercial packaging that define how CTC presents its value to the market. This role partners directly with the CEO and collaborates across Sales, Marketing, Product, and Service to create clear and compelling offers that drive acquisition, renewal, and upsell. This leader will design high impact presentations, shape productized service offerings, analyze the competitive landscape, and translate CTC's roadmap into a market facing story.

The VP of Go To Market Design must be fluent in ecommerce fundamentals, skilled in synthesizing complex ideas, and capable of producing executive level materials that combine strategic clarity with visual excellence. This person becomes the architect of CTC's commercial story and the connective link between our internal capabilities and the needs of ecommerce operators.

WHAT WE LOOK FOR

This place isn't for everyone, but it might be for you if…

YOU SET THE STANDARD

You are committed to making decisions rooted in research, data, and insight
You prepare thoroughly and bring clarity into every interaction
You consistently deliver work that is accurate, polished, and strategically aligned
You set expectations clearly and protect your time so that high priority work receives full focus
You approach challenges with curiosity and a desire to improve
You follow through on your commitments and operate with high personal integrity

YOU ARE DRIVEN TO INCREASE VALUE

You are passionate about building next generation ecommerce solutions
You gather context before meetings so your contributions elevate the conversation
You communicate in a way that makes complex ideas easy for others to understand
You document your thinking and build systems that scale your output
You look for ways to sharpen our message and improve the customer experience

YOU CREATE AN ENVIRONMENT OF EXCELLENCE

You consistently pursue improvement without waiting to be prompted You inspire excellence through your own craft, taste, and discipline
You put in the reps to master your domain
You take one hundred percent ownership of outcomes and do not default to blame
You elevate cross functional work through clarity, structure, and strong communication

What Success Looks Like

Commercial Impact

Performance in this role will be measured by the degree to which strong narrative, offer design, and competitive positioning translate into commercial outcomes. Success includes supporting the achievement of new customer revenue targets and increasing upsell adoption within existing accounts. The quality of GTM materials, offer packaging, and monthly client call content should directly contribute to improved conversion rates, higher attach rates on productized services, and increased momentum across the sales pipeline.

NECESSARY SKILLS

GTM Narrative Leadership

Own the complete go to market story and ensure alignment across Sales, Marketing, Product, and Service. Build a unified commercial narrative that the entire organization can repeat with clarity.

Offer Design

Create and package service offerings that support renewals, upsells, and new business. Map operator pain points to CTC's capabilities and translate them into compelling value propositions.

Presentation Excellence

Develop executive level presentations with strong structure, persuasive storytelling, and visual polish. Raise the standard of all external facing materials.

Competitive Analysis

Evaluate the agency, SaaS, and hybrid landscape. Identify differentiation opportunities and incorporate insights into pricing logic, positioning, and messaging.

Ecommerce Fluency

Demonstrate deep comfort with ecommerce economics and operator decision making, including acquisition strategy, CAC, LTV, creative requirements, and P and L structure.

Strategic Synthesis

Process complex inputs quickly and convert them into clear, persuasive narratives. Distill ambiguity into simple, actionable concepts.

Cross Functional Collaboration

Work across teams with confidence and diplomacy. Balance strategic leadership with hands on execution to keep projects aligned and moving forward.

Communication Mastery

Communicate with clarity, precision, and confidence in all formats. Influence stakeholders through strong logic, clean storytelling, and grounded recommendations.

NEXT-LEVEL SKILLS

AI Fluency

Comfort using AI tools to accelerate synthesis, enhance narrative development, and generate early drafts of presentations or offer structures. Able to integrate AI into workflows without sacrificing accuracy or strategic rigor.

Data Modeling

Experience building simple financial or strategic models that support pricing logic, offer design, or competitive positioning. Able to structure inputs and outputs cleanly to help guide decision making.

Statistical Insight

Ability to interpret performance data, run directional analyses, and apply statistical reasoning to strengthen arguments in presentations. Comfortable identifying meaningful patterns and avoiding false signals.

Database Querying

Ability to query data from internal systems or databases to support storytelling in decks. Comfortable pulling metrics, cleaning data, and shaping insights that drive a stronger narrative.

Workshop Facilitation

Experience running structured working sessions that shape customer insights, refine messaging, or build consensus on offer design.

Executive Influence

Demonstrated ability to guide senior stakeholders toward a clear point of view. Uses strong logic and communication to create alignment in high stakes environments.

DOMAIN

MANAGEMENT

The role may begin without direct reports and expand to oversee a small team responsible for presentation design, messaging, and GTM operations.

ORIENTATION

Primarily internal with significant external influence through high stakes client presentations, monthly client calls, and sales materials.

FOCUS

VP level. Planning horizon is quarters to years. Responsible for building GTM strategy that scales with the company's growth trajectory.

WHAT'S IN IT FOR ME?

SALARY RANGE

$190 - $230k base salary, annually
- This is prior to any benefits (see the "ABOUT US" Section for additional details)
Bonus Structure | 30% of Base

ABOUT US

At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them.

To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.

We recognize these values aren't for everyone. They're challenging.

In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive.

We Set the Standard
We Are Driven To Increase Value
We Create an Environment of Excellence

We'll come alongside you and care for you in your pursuits by offering full-time permanent CTC employees:

401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
TIME OFF | When you're at CTC, you're firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually

CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity.

Common Thread Collective provides this Privacy Notice for California Consumers/Employees only to individuals residing in the State of California who are considered "Consumers" under the CCPA and from whom we collect "Personal Information" as described in the CCPA ("Consumers"). This CCPA Employee Privacy Notice sets forth our privacy practices as required by the California Consumer Privacy Act of 2018 ("CCPA"). We provide you this notice because, under the CCPA, California Residents who are employees, employee applicants, or contractors qualify as Consumers. For purposes of this CCPA Employee Privacy Notice, when we refer to Consumers, we mean you to the extent you are a California employee, employee applicant, or contractor. To see our full policy, please click here.

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VP of Go To Market Design