Job Summary:

This role is responsible for leading and growing Coway Singapore's Direct Sales business. The Manager will oversee the recruitment, training and performance of freelance sales agents, develop new sales channels, manage roadshows and retail sales activities, and drive customer acquisition through referral programs. The role works closely with cross-functional teams to achieve sales targets, improve operational efficiency and deliver an excellent customer experience.

Key Responsibilities:

1. Direct Sales Strategy

Develop and execute Direct Sales strategies to achieve business growth.
Identify new sales opportunities and expand customer acquisition channels.
Monitor market trends, competitors and customer insights to improve business performance.
Prepare sales forecasts, budgets and business plans.

2. Agent Recruitment & Development

Recruit and onboard freelance sales agents through effective sourcing strategies.
Build and maintain a strong pipeline of quality sales agents.
Expand online and offline sales channels to increase market coverage.

3. Training & Performance Management

Design and deliver onboarding and product training programs.
Coach and develop sales agents to improve sales performance.
Set sales KPIs, monitor performance and provide regular feedback.
Develop incentive and recognition programs to improve engagement and retention.

4. Roadshow & Retail Operations

Plan and manage roadshows, exhibitions, and promotional events.
Oversee retail/store sales operations and ensure excellent customer experience.
Review event performance and implement improvements.

5. Referral Program Management

Develop and manage customer and business partner referral programs.
Monitor program performance and optimize campaign effectiveness.

6. Reporting & Analytics

Track recruitment, sales, and channel performance.
Prepare weekly, monthly, and quarterly management reports.
Use data and insights to improve sales productivity and operational efficiency.

Requirements:

Bachelor's Degree in Business Administration, Marketing, Sales Management, or a related field.
3–7 years of experience in Direct Sales, Sales Management, Business Development, or Channel Development.
Minimum 3–5 years in a leadership role managing sales teams or freelance sales agents.
Proven experience in building and growing Direct Sales organizations.
Experience managing roadshows, retail sales, or field sales operations is preferred.
Experience in consumer goods, home appliances, retail, or direct selling industries is an advantage.
Strong leadership and people management skills.
Experience in recruitment, training, coaching, and performance management.
Good understanding of customer acquisition and sales channel development.
Strong analytical, commercial, and problem-solving skills.
Excellent communication, presentation, and negotiation skills.
Able to work in a fast-paced, target-driven environment.
Strong planning, organization, and project management skills.

Coway Singapore

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