Cycling Frog is normalizing the consumption of casual use THC products. We are on a mission to make THC convenient, affordable, and fun by making a sessionable THC beverage the same price as a beer or soda. We want to change the way THC is consumed and viewed by our society by focusing on lower potency ready to drink beverages that can easily fit into anyone’s lifestyle. Under the Federal Farm Bill, we are allowed to sell these low potency THC products across all 50 states via the internet and anywhere you can grab a beer.

Cycling Frog is looking to bring on a Beverage Sales Director to accelerate the growth of our quickly growing beverage distributor business. We are a small, scrappy team and this role will manage all beverage distributor accounts, trade marketing and all promotions, and cover all the miscellaneous things that come with being on a small team in Ballard, Seattle. The right candidate will have great social skills, be committed, and thrive in working on a team within a fast-evolving environment seeking to be established as one of the most dynamic companies in the hemp and cannabis industry.

The Beverage Sales Director will manage beverage distribution channels as they open in the USA, and is tasked with growing those accounts and markets. They will be tasked to manage the distribution accounts and build them out over time. Eventually the Beverage Sales Director will build a regional team, each person managing a group of states. First, we need one person who can build the program, processes and structure, manage the first few states, and then hire the team.

This role will be directly responsible for the following:

Working hand in hand with our Senior Business Development Director in order to manage our fast-growing business portfolio and build the sales organization for our future.
Partner with the Senior Business Development Director to create best in class sales materials and presentations to grow the business and add new accounts.
Lead the account management team, and focus on the retention and growth of our accounts, and developing our distributor network in established states.
Work with a hands-on approach at the start, directly handling various accounts, while building our plan to create a top quality sales team.
Hire, train, and inspire our beverage sales team. Create a culture that promotes and rewards initiative, growth, open communication, accountability and excellence.
Take a long term view of the organization and revenue. Focus on building a company that services our customers into the future and provides concrete value and solutions.
Lead data-driven decision making on where to lead the business utilizing critical thinking and analytical reasoning.
Drive operational excellence at every stage of the sales funnel and buyer’s journey. Create processes and procedures for sales operations, account management, and distributors.
Developing innovative strategies to increase retention and sales with existing beverage customers. Develop, manage and execute all trade marketing, promotions, retention plans and growth strategies.
Partner with the Brand Marketing team to develop best in class promotional materials and strategies to build brand awareness and drive sales.
Create the sales business plans, form key strategies to accelerate sales,reporting models, quota structures, training agenda, and all other pertinent business analytics and sales management tools required
Develop and manage all beverage distributor bottom-up sales forecasting, and expense forecasts and budgets.
Develop, implement and optimize sales goals, KPIs and reporting for the team to review and discuss to track performance and drive continuous improvement.
Create automated weekly and monthly sales goals and KPI reporting.
Work with all levels of sales to ensure proper management and usage of our CRM system (Hubspot) to quantify leads, project revenue, and manage the team.
Assist in new system scoping and implementation, from sales systems to B2B sites.

Requirements

Job Requirements:

7-10 years of sales management in the CPG, Cannabis, and/or Food and beverage space.
Degree in Business, Marketing, Finance, or related fields is preferred.
Self starter with the ability to independently tackle problems and present solutions.
Exceptional Distributor management skills with a proven track record managing Beverage and Alcoholic Beverage Distribution Partners.
Must be comfortable dealing with various different kinds of channels and sales opportunities; Whether it be establishing distribution partnerships, major retail accounts, third party brokers, white label manufacturing, independent sales reps and affiliates, e-commerce, trade shows, etc.
Experience at multiple sizes and maturities of companies, specifically at start ups and mid-stage companies.
Proven experience developing and executing business strategy and related supporting initiatives.
Strong verbal and written communication skills.
Excellent analytical and problem-solving skills.
Strong time management skills.
Financially astute; expert understanding of key financial and marketing metrics that drive profitability and company success; leveraging metrics to course correct and optimize.
HIghly process driven and exceptionally organized.
Experienced with Excel, Google Suite, and Hubspot CRM.

Benefits

Benefits

Comprehensive benefits (medical, vision, and dental insurance).
Employee discount program and sample product.
Fully stocked kitchen.
401K plan.
Company events.
25 days paid time off.

Cycling Frog

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Beverage Sales Director