Role: Senior Executive, GTM – Prepaid Mobile

Location: Singapore

We are partnering with a leading organisation to hire a Senior Executive, GTM – Prepaid Mobile to support prepaid product launches, promotions, competitive responses, and go-to-market execution across multiple channels.

About The Role

This role will support the planning and execution of prepaid mobile GTM initiatives, working closely with cross-functional teams to ensure smooth launches, channel readiness, and strong customer engagement. You will play a key role in coordinating stakeholders, tracking launch readiness, managing timelines, and ensuring successful delivery of campaigns and promotions in a fast-paced environment.

Responsibilities

GTM Planning & Launch Execution
- Support prepaid product launches, promotions, campaigns, and competitive initiatives
- Coordinate launch readiness across Product, Marketing, Sales, Digital, Customer Care, Finance, IT, and Operations
- Manage GTM timelines, checklists, issue tracking, and launch coordination
Channel Readiness
- Ensure retail, reseller, distributor, digital, telesales, and customer care channels are ready for launch
- Coordinate training materials, FAQs, customer communications, and operational updates
- Gather and escalate channel feedback to improve launch execution
Campaign & Promotion Execution
- Support execution of prepaid campaigns including:
  - Acquisition offers
  - Reload promotions
  - Roaming / IDD initiatives
  - Tourist SIM campaigns
- Coordinate campaign setup, customer journey alignment, and launch communications
Competitive & Market Coordination
- Monitor competitor prepaid offers and support tactical market responses
- Coordinate cross-functional alignment for promotional and channel activities
Cross-functional Collaboration
- Work closely with Product, Marketing, Sales, Digital, Finance, IT, Legal, and Operations teams
- Ensure timely follow-through on dependencies, approvals, and post-launch actions

Requirements

Bachelor’s degree in Business, Marketing, Communications, or related field
2–5 years of experience in:
- GTM execution
- Product marketing
- Campaign operations
- Channel coordination
- Project management
Experience in telco, prepaid, consumer tech, retail, e-commerce, fintech, or travel-related businesses preferred
Strong coordination and stakeholder management skills
Comfortable managing timelines, launch checklists, risks, and dependencies
Hands-on, organised, and detail-oriented in a fast-moving environment
Proficient in PowerPoint, Excel, and reporting/dashboard tools

Cygnify

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