About VideoFusion & HIGHLIGHTS

VideoFusion is pioneering AI-driven content intelligence, empowering consumer brands to maximize their existing video assets.
Consumer brands collectively invest over $200B+ annually in UGC, influencer marketing, and branded video content—yet 90% of this content remains underutilized.
HIGHLIGHTS is an AI-powered agent that autonomously extracts the most engaging moments from brand video content, turning them into high-performing clips optimized specifically for social media, product detail pages (PDPs), and organic consumer marketing.
Instead of manually searching for hooks, problems, solutions, social proofs, and CTAs, consumer brands using HIGHLIGHTS gain a continuous stream of optimized, conversion-driven content, enabling rapid A/B testing at scale with minimal cost.
No manual editing. No wasted content. Just consumer-focused, data-driven video intelligence.

The Opportunity – Why This Role Matters

We are seeking a strategic and high-impact Consumer Brands GTM Leader to drive market adoption of HIGHLIGHTS within the consumer brands ecosystem.

This role offers a unique opportunity to scale a category-defining AI solution, transforming how consumer brands, agencies, and marketers leverage video content to drive performance.

Key Responsibilities

Develop and execute a targeted go-to-market strategy for consumer brands, including growth marketers and creative agencies.
Leverage your existing industry relationships to drive early adoption and strategic partnerships.
Build and scale effective sales and partnership channels aimed specifically at consumer brands.
Closely collaborate with product teams to ensure alignment of GTM strategy with market needs and customer feedback.
Lead consumer brand acquisition efforts, establishing HIGHLIGHTS as an essential tool for data-driven video marketing.
Position HIGHLIGHT as a must-have AI solution in the $200B+ consumer brands video content market.

Who You Are (Mandatory Experience)

Proven GTM leader with extensive experience specifically in social media, performance marketing for consumer brands, and video marketing.
Strong existing network and proven ability to develop relationships within consumer brands, DTC, eCommerce, and creative agencies.
Demonstrated success developing and executing data-driven, measurable go-to-market strategies for consumer brands.
Entrepreneurial mindset, comfortable operating in a fast-paced startup environment, eager to shape the future of AI-powered consumer content intelligence.

What’s in It for You?

Significant Equity & Growth Potential – Drive meaningful growth with substantial upside potential in an early-stage, category-defining company.
Be at the forefront of AI-powered marketing – HIGHLIGHTS addresses a clear consumer-brand market need with compelling first-mover advantage.
High-demand Product Offering – Initial offering of 5 free AI-powered clips per month to the first 50 consumer brands, driving rapid adoption.
Opportunity to Define Industry Standards – Establish partnerships with leading influencer marketing firms, eCommerce brands, and UGC-driven consumer companies.

Compensation & Benefits:

Competitive Salary
Equity + Performance-Based Compensation
Fully Remote – Work from Anywhere
Direct Impact – Influence the future direction of AI-powered video intelligence for consumer brands.

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