Description

ABOUT VALSOFT CORP.:

Established in Canada in 2015, Valsoft has grown to a global portfolio of 120+ companies, acquiring and developing vertical market software companies, enabling each business to deliver the best mission-critical solutions for customers in their respective industries. A key tenet of Valsoft’s philosophy is to invest in well-established businesses and foster an entrepreneurial environment that molds companies into leaders in their respective industries. Valsoft looks to buy, hold and create value through long-term partnerships with existing management. 

Investment Approach

Unlike private equity and venture capital firms, we are Entrepreneurs who Buy, Enhance and Grow Software Businesses. That’s right; we don’t sell businesses. We form a strategic alliance with existing management teams. We recognize the dedication and perseverance required to create a firm and place a premium on customers’ and workers’ well-being over short-term goals.  

Culture

Valsoft is more than just a place to work; we’re a team. We mean it when we say people are our greatest assets, so investing in them is our number one priority. We create an environment where our employees feel first-day-on-the-job excitement, day after day, creating a culture of high performers and collaboration. We celebrate our milestones, and we’re proud of them. We Dream Big, Stay Humble and Stay Hungry. 

Position Description

As an GTM Engineer at Valsoft, you will build the systems that power growth across our entire portfolio. This isn't a role focused on a single company's tech stack. You will have the unique opportunity to design, build, and optimize the go-to-market engines for multiple SaaS businesses, directly impacting their revenue and scale.

You will be the architect of our revenue operations, sitting at the intersection of marketing, sales, data, and systems. If you are a technical problem-solver who thinks in workflows, gets excited by automation, and wants to see your work directly translate into business growth, this is your chance to make a massive impact.

Key Responsibilities

Architect & Integrate the Tech Stack: Design, integrate, and maintain the core GTM infrastructure (CRM, marketing automation, data warehouses, enrichment tools) across our portfolio companies.
Build Automated Workflows: Create seamless, automated workflows for lead routing, scoring, nurturing sequences, and sales handoffs to eliminate manual bottlenecks.
Ensure Data Integrity & Insight: Build reliable data pipelines and models to ensure marketing, sales, and leadership have accurate, actionable data for decision-making.
Drive Cross-Functional Alignment: Enable seamless communication and handoffs between marketing, sales, and customer success teams through system design and automation.
Experiment & Optimize: Continuously test and iterate on the GTM engine—setting up signals for customer intent and behavior and building workflows to respond to them.

Required/Minimum Qualifications

You are a builder who is as comfortable discussing API endpoints as you are analyzing a sales funnel. You thrive in ambiguity and love connecting the dots between technology and revenue.

Technical Fluency: You have hands-on experience with APIs, automation tools (e.g., Zapier, Make), and scripting (SQL is essential; Python is a major plus). You're proficient with CRMs like Salesforce or HubSpot.
Data-Driven Mindset: You understand core GTM metrics like CAC, LTV, pipeline velocity, and conversion rates. You don't just report data; you use it to drive action and system improvements.
Business Acumen: You grasp the fundamentals of B2B SaaS go-to-market strategy and can translate business problems into technical solutions.
A Systems Thinker: You see the entire revenue engine from top to bottom and enjoy building scalable, repeatable processes.
An Excellent Communicator: You can effectively collaborate with and explain complex systems to both technical and non-technical stakeholders..
Legally authorized to work in Canada.

Why Choose Us

Unlimited vacation after 1 year of employment
Annual Wellness Benefit
Training Reimbursement Program
Opportunities for growth and career development
Be a part of an entrepreneurial culture, where your innovative ideas and fresh perspectives are valued and can make a real impact on our business

Ready to join a collaborative and innovative team where you can make an immediate impact?

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