About Eureka Forbes Limited:

Eureka Forbes is proud to be known as a category creator, two categories in the space of Health & Hygiene. Our two most well-known brands are “Aquagaurd” and “Eureka Forbes” today they are among India’s strongest consumer brands, with a clear market leadership in both the categories of Water Purifier and Vacuum Cleaner. Our diversified categories include Water Purifier, Vacuum Cleaner, Air Purifier & Water Softener.

We are a startup company, working in a stable environment with a vision to be a No.1, D2C (Direct to Consumer) Health Tech Leader to provide every Indian access to Safe & Healthy Water, Clean Earth and Pure Air. We are a public listed company backed by a large US based Private Equity Investor, Advent International.

Advent International

Advent International is one of the largest and longest serving independent private equity partnerships. Since its founding in 1984, Advent has invested $58 billion in over 380 private equity investments across 42 countries with AUM of $86 Billion. While every company is different, Advent’s hands-on approach to helping these businesses flourish has remained a constant.

Today, as they did more than 30 years ago, Advent seeks to invest in well-positioned companies and partner with management teams to create value through sustained revenue and earnings growth

About Direct Sales: Direct Sales is a cornerstone of our business, poised to become a 1000+ Cr vertical this year. Operating on a direct-to-consumer model, our channel excels in understanding customer needs, demonstrating products at their doorstep, and fostering long-term relationships. As a pioneer and trendsetter in the direct sales arena, Eureka Forbes has established itself as one of the largest and most influential direct-selling companies globally. With a robust direct sales force of over 5,000 professionals spanning more than 120 cities and towns across the country, we continue to redefine customer engagement and drive exceptional growth.

About Sales Consultant: Sales Consultants (SCs) are small scale entrepreneurs, part-time workers, retired professionals, students, and gig workers from various industries who contribute to sales growth through their networks and market outreach. They operate in a flexible, performance-driven role, leveraging their skills and connections to drive customer engagement and sales.

About the Role: We are looking for a GTM (Go To Market) Integration Program Leader to bridge the gap between technology and gig sales workforce management. The role involves creating from scratch a technology enabled GTM model to tap into gig workforce that can on-board, train & sell on the platform. . This is a business role with an expectation to grow the Direct Sales channel by scaling the current SC network model. The role requires strong collaboration with sales, operations, and HR teams to enhance workforce efficiency.

Key Responsibilities:

Go to Market strategy

Integrate and optimize GTM strategies with workforce management platforms.
Work closely with tech teams to ensure seamless automation, tracking, and reporting.
Implement digital tools to monitor gig workforce productivity, payouts, and compliance.
Collaborate with sales, operations, and HR teams to enhance workforce efficiency.

Driving Performance & Collaboration with Regional Sales Teams

Work closely with regional sales teams to align Sales consultant efforts with business objectives and drive sales targets.
Develop data-driven performance dashboards to track productivity, identify gaps, and take corrective actions.
Provide insights and recommendations to optimize Sales consultant effectiveness and improve market penetration.

3. Sales consultant Expansion & Onboarding

Develop and execute a strategy to scale up the Sales consultant network, ensuring the right persona is onboarded for effective sales of Water Purifiers & Robotics.
Drive end-to-end Sales consultant lifecycle management, from sourcing and onboarding to performance tracking and retention.
Leverage multiple channels (digital, referrals, community outreach, Colleges) to attract quality Sales consultants.

4. Capability Building & Performance Enhancement

Design and implement structured training & upskilling programs to enhance Sales consultant effectiveness.
Create engagement frameworks to continuously build their capabilities and improve conversion rates.
Provide Sales consultants with the right tools, scripts, and selling techniques to drive superior customer interactions.

5. Sales consultant Engagement, Events & R&R

Plan and execute Sales consultant Meetups in banquet halls to foster a strong community and boost motivation.
Organize Recognition & Rewards (R&R) programs to incentivize top performers and sustain long-term engagement.
Ensure regular communication and interaction with the Sales consultant network to maintain high engagement levels.

Key Skills & Experience:

5-6 years of experience in Sales /Channel Expansion, Sales Operations, or Capability Building preferably with start ups
Pass out from top MBA college with Program Management experience
1st principle problem solving to create a new a technology enabled Go To Market model from scratch
Strong background in salesforce management, training, and engagement program
Hands-on experience in onboarding and scaling distributed sales teams.
Strong collaboration skills to work cross-functionally with regional teams.
Ability to drive performance using data analytics & structured feedback mechanisms

Why Join Us?

Opportunity to shape and scale a high-impact sales channel.
Work in a fast-growing & innovative category (Water Purifiers & Robotics).
Build and nurture a large gig workforce, driving engagement and performance.
Be part of a dynamic team with high visibility in the organization.

If you’re passionate about scaling and empowering a distributed workforce, apply now to be part of our exciting journey!

Eureka Forbes Ltd

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GTM Integration Program leader – Direct Sales