Casino GTM Strategy Ownership

Own the end-to-end go-to-market strategy for the Casino business, aligned to Winning ’26 “Smart Scaling” priorities.
Define segmentation strategy, core messaging architecture, and RTB frameworks for key launches, seasonal moments, and always-on initiatives.
Ensure every Casino GTM initiative is anchored in clear objectives, success metrics, and measurable commercial impact.
Champion and embed a “challenger” brand approach across all Casino campaigns.

Integrated Campaign Leadership

Set the strategic standard for integrated delivery across paid, owned, and earned channels.
Lead rigorous, cross-channel communications planning to ensure consistency across the funnel while adapting messaging to channel best practices.
Align cross-functional teams (App, CRM, Marketing, Media, PR/Social, and Brand) to execute cohesive campaigns and scaled BAU communications.
Establish clear prioritization frameworks across tiered initiatives to ensure focus on highest-impact opportunities.

Cross-Functional Alignment & Governance

Serve as the central strategic connector across Commercial, Product, Brand, CRM, and Performance teams.
Drive clarity of ownership, timelines, and KPIs across all Casino GTM initiatives.
Influence without authority to ensure executional excellence and strategic consistency.
Elevate planning rigor through structured processes, clear briefing standards, and defined success measurement.

Performance Optimization & Test-and-Learn

Embed data-driven decision-making into all Casino GTM planning.
Leverage experimentation frameworks to optimize segmentation, messaging, channel mix, and scale.
Surface actionable insights to inform future roadmap prioritization and investment decisions.
Partner closely with Analytics and Performance teams to ensure transparent reporting and continuous improvement.

Scaling Impact

Drive alignment between brand-building and performance-driving initiatives to maximize short- and long-term growth.
Ensure Casino GTM efforts support broader enterprise objectives while maintaining category-specific differentiation.
Continuously refine how we plan, execute, and measure GTM to improve effectiveness and operational leverage.

Required Qualifications

8 plus years of experience in go-to-market strategy, integrated marketing, brand strategy, or commercial strategy within a high-growth or performance-driven organization.
Proven experience leading cross-functional GTM planning at scale across paid, owned, and earned channels.
Deep understanding of segmentation strategy, messaging development, and funnel-based communications planning.
Demonstrated ability to influence senior stakeholders and align multiple functions around shared commercial goals.
Strong analytical orientation with experience leveraging data and test-and-learn frameworks to drive optimization.
Experience operating in fast-paced, ambiguous environments with high standards of execution.
Exceptional communication skills with the ability to translate strategy into clear direction for executive leadership and executional teams.

Preferred Qualifications

Experience in online gaming, casino, sports, fintech, or other highly competitive, regulated industries.
Familiarity with lifecycle marketing, CRM ecosystems, or app-based product environments.
Experience operating within a challenger or disruptive brand context.
Bachelor’s or Master’s degree in Marketing, Business, Strategy, or a related field.

Fanatics Betting & Gaming UK Limited

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