About FARE

For more than two decades, FARE has worked to support people with food allergies and to engage the broader community. We help people live their best life through our education and advocacy initiatives. Today, FARE is one of the most trusted brands in the market and is the premier global NGO that represents the Voice of the Patient.

FARE is growing rapidly and expanding its service to reach the 85 million Americans with food allergies and intolerances and half billion people globally who behave like they are allergic to the 160+ identified food allergens.

Job Summary

To achieve our growth objectives, FARE is transforming and creating a fully integrated revenue & marketing organization, which will be led by a Chief Revenue Officer. The essential focus of this role will be leading several distinct verticals including revenue, marketing, and communications in an integrated fashion to serve the various constituents of FARE – including donors, potential donors, patients, constituents, and researchers. The Chief Revenue will hold a proactive seat on the Executive team, further infusing “the voice of the patient” across the organization and building a fully integrated diversified “constituent experience” across all touch points, digital and traditional, and fostering a culture of philanthropy and service within the organization.

As the principal revenue and marketing architect, the Chief Revenue Officer will leverage the entire organization to put the strong and innovative marketing and revenue driving strategies, tools, and metrics in place to create, drive mission awareness, brand experience and drive/manage revenue across multiple channels. Additionally, this individual will be responsible for developing and delivering the organizations marketing initiatives that are aligned with the organization’s aggressive near- and longer-term strategy. This position requires an excellent communicator who is self-driven, creative, and rational with a focus on innovation.

Essential Duties & Responsibilities

Create a contemporary, integrated approach to the desired donor experience, ensuring FARE brand continuity and patient focused service at every donor touch point (web, fundraising events, corporate giving, etc.)
Create and implement an innovative yet pragmatic go-to-market strategy including digital marketing, branding and market segmentation, donor acquisition, and donor retention.
Develop the organization’s identity across all marketing platforms, including traditional and new media platforms, ensuring consistent messaging and themes that reinforce the Food Allergy Research & Education (FARE) brand, values, initiatives, and campaigns.
Partner with Executive Team members to leverage all the resources of the organization to drive and uphold and infuse the integrity of the brand throughout the culture of the organization, as well as in the community.
Responsible for creating and leading a more unified marketing and communications organization for FARE.
Oversee all marketing and communications initiatives, including public relations, marketing, branding, digital marketing, social media, and other internal and external marketing and communications function.
Provide strategic leadership for a combined and integrated revenue / marketing program resulting in maximum reach, relevance, and revenue.
Establish processes to ensure coordination between income and marketing venues to ensure the best results are achieved by each, while making the greatest possible impact on total revenue growth.
Define and frame how we talk about our mission and how we tie it to our constituents’ challenges and opportunities; localize the message for key markets
Build a culture where everyone in the organization is responsible for and contributes to revenue performance, driving brand awareness and upholding the integrity of the brand.
Continue successful implementation of current income portfolio and corporate relationships, while developing a complementary revenue strategy for future growth. Current income portfolio consists of:
Corporate relationships
Individual Development
Major Donors
Major Events
Multi-channel direct response
Voice of the patient
While keeping the crucial long-term perspective in mind, ensure the team has the direction, information, resources and support to maximally deliver on revenue for the short term.
Build strategy to maximize ROI of organization resources; and to limit and balance the cost of fundraising with the achievement of revenue objectives.
Ensure that institutional partnerships and fund development are carried out in keeping with the organization’s values; mission; vision and plans.
Ensure compliance with all relevant regulations and laws; maintain accountability standards to donors and ensure compliance with code of ethical principles and standards of professional conduct for fundraising executives.

Required Knowledge, Skills, & Abilities

Substantial progressive senior level strategic experience in both the nonprofit and corporate sectors.
Candidate must have a proven track record in developing and executing transformative marketing programs that drive maximum revenue, culture change and brand awareness.
Experience with strong collaboration between revenue generation and brand led to improved constituent engagement and optimization of marketing ROI is very important.
Ability to communicate a vision to internal and external stakeholders.

Education & Experience

An undergraduate degree bachelor’s degree is required.
A graduate degree in a related field or MBA is preferred.
10 to 15+ yrs. experience in fundraising.
At least 5 years in a senior leadership/executive role.

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