ABOUT FINISTERRE

Born two decades ago from the needs of hardy British surfers, Finisterre creates enduring outdoor wear for an inspired life in and around the ocean. Proudly B Corp certified, we have committed to a deep belief: to make truly exceptional products in a more responsible and transparent way. Whether based at our cliff top headquarters in St. Agnes, Cornwall, or in one of our retail locations across the UK, Finisterre is a truly unique brand and career proposition.

Perched a few hundred meters from the crashing Atlantic, our HQ at St. Agnes’ Wheal Kitty Workshops is at the heart of our brand. Here we stay true to our original design ethos of functionality and sustainability brought to life in an understated style and identity, always remaining committed to product, environment, and people.

As we enter the next exciting stage of global growth, we are on the lookout for talented individuals to join our crew. So, if you are as passionate about the ocean as we are and if you want to be part of a truly authentic, purpose-led brand and you share our vision to create exceptional products in a responsible way, then we would love to hear from you.

ABOUT THE ROLE

This role is the engine room of Finisterre's wholesale go-to-market. As Wholesale GTM & Sales Operations Coordinator you will own the seasonal project plan — tracking every critical path milestone from photography brief to B2B platform load to global sales pack — and run B2B platform administration for 100+ accounts across multiple markets. You will also deliver account-specific assets for key account programmes, support our regional sales teams, and execute the in-season B2B campaign programme from briefs provided by the Wholesale Commercial & Trading Manager — tracking open rates, click-through and reorder conversion across all markets.

KEY RESPONSIBILITIES

Manage the seasonal GTM project plan — maintaining a live RAG tracker across all critical path milestones: photography briefs, copy briefs, sample management, B2B loading, asset upload and global sales pack production and distribution.
Call in, log and track all sample sets at the correct points in the critical path; raise photography and copy briefs to the marketing and creative team with full product and campaign context.
Produce and distribute the global wholesale sales pack each season to all markets and account tiers.
Provide weekly GTM RAG status updates to the Wholesale Commercial & Trading Manager, flagging risks and proposing mitigations.
Load seasonal content onto the B2B platform — imagery, copy, pricing and available-to-sell data — ensuring accuracy and completeness before sell-in opens.
Manage retailer access by tier across all markets, maintaining brand content standards; produce new account opening packs and support account onboarding.
Prepare the monthly platform performance report and present findings to the Commercial & Trading Manager.
Provide day-to-day GTM support to regional wholesale sales teams — acting as the operational point of contact for UK/EU and NA requests for assets, campaign materials, platform access and selling tools, and escalating to the Wholesale Commercial & Trading Manager where scope or resource decisions are required.
Deliver account-specific assets for key account programmes — ensuring all collateral, presentation materials and platform content meets critical path timelines and quality requirements under direction from the Wholesale Commercial & Trading Manager.
Execute in-season B2B campaigns from briefs provided by the Wholesale Commercial & Trading Manager — trend, gifting, weather and reorder-focused — to drive repeat order activity across the account base.
Review campaign content and escalate to the Wholesale Commercial & Trading Manager for sign-off before release; track open rates, click-through and reorder conversion.

WHAT YOU’LL BRING TO FINISTERRE

Experience in a co-ordinator, operations or assistant buyer/merchandiser role within wholesale, retail or a brand's commercial team.
Demonstrable experience with digital platforms — B2B wholesale platforms, e-commerce backends, CMS or comparable content and order management tools.
Strong project management instincts — able to maintain a complex, multi-stream critical path, spot risks early and communicate them clearly.
Experience planning and executing email or digital campaigns, with an understanding of performance metrics — open rates, click-through, conversion.
Excellent attention to detail — confident managing large volumes of product data, imagery and campaign content without errors.
A collaborative, proactive approach — comfortable pulling together seasonal readiness across marketing, logistics and sales.
Standard hours are 9am–5.30pm, however the role requires some flexibility to support regular overlap with our North America team. This can be accommodated through a later start and later finish, a longer lunch break, or condensed hours. Evening meetings may be attended from the office or remotely.
Passion for outdoor, surf or coastal lifestyle brands, and genuine alignment with Finisterre's B Corp values.

Important: The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Finisterre are not licensed to sponsor overseas workers.

WHAT YOU’LL RECEIVE FROM FINISTERRE

We are offering a full time, permanent contract, based at our Headquarters at Wheal Kitty, St Agnes, Cornwall. The standard hours on this role are 9:00am – 5:30pm, however the role requires some flexibility to support regular overlap with our North America team. We’ll invest in you with a competitive salary of £26,227.50.

But it’s not just a job. At Finisterre, we provide an opportunity to grow and develop yourself within at a fast-paced, growing B Corp certified brand with a great culture and an exciting purpose. You’ll get the chance to collaborate with a diverse community of people with a shared mission. In return, we take good care of you through a range of initiatives and rewards, including:

25 days holiday per year, plus up to 8 UK bank holidays (pro rata for pat time employees)
Additional holidays for length of service
Your birthday day off
Up to 3 days of paid volunteering – we will support you in giving back to communities and causes
A discretionary bonus scheme, based on company performance
An enhanced pension scheme with Scottish Widows
60% product discount for personal and gift use
30% Friends and Family product discount
Enhanced Family Leave policies to support you in growing your family
Life assurance with access to an online wellbeing platform which includes, an employee assistance program, virtual GP appointments, digital gym, and a range of perks
Access to a range of wellbeing resources, including counselling services, cycle to work, eye tests, and wellbeing activities
Regular company and team social events
Various discounts from our B Corp community
Access our online Learning Library and company-wide training sessions delivered by both internal and external trainers to support you in your ongoing development.
An hour to spend in or by the sea every Tuesday followed by Sea Tuesday companywide meeting
And so much more!

Closing date: We’ll be interviewing as we go along, so we’d encourage you to submit your application at the earliest opportunity, as the role may close earlier than advertised.

Finisterre is committed to building diverse and inclusive teams. We celebrate difference and encourage everyone to join us and be themselves at work.

Finisterre

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Wholesale GTM & Sales Operations Coordinator