Location

Candidates located in Philadelphia, PA, Cherry Hill, NJ, Dallas, Fort Worth, Austin, San Antonio, TX are encouraged to apply

Overview

We are looking for a Senior Director, Sales Operations, who will be responsible for the development and direction of the company’s sales strategy, revenue roadmap, and top-line growth objectives. Reporting directly to the CEO, this role requires a leader with a strong skill set in sales strategy and organizational leadership, and close collaboration with Marketing to support an exceptional customer experience.

Duties/Responsibilities

· Define and lead the overall sales strategy in collaboration with the executive team.

· Motivate and guide sales leadership to consistently meet and exceed sales quotas.

· Recruit, develop, and mentor a high-performing sales leadership team, fostering a culture of excellence and accountability.

· Analyze sales and operational metrics to assess performance against revenue goals, profitability targets, and emerging market opportunities.

· Lead the development of financial forecasts and sales projections to inform executive-level strategic planning.

· Generate data and insights from customer preferences to refine sales approaches and direct efforts effectively.

· Identify and evaluate potential new markets, channels, and customer segments for growth.

· Develop comprehensive e-commerce strategies to drive online sales growth for direct to consumer and retail partner platforms

· Collaborate with cross-functional teams to optimize and enhance e-commerce operations and customer engagement.

· Establish territory frameworks and performance targets for the sales teams.

· Work closely with the Marketing department to align sales strategy with integrated strategies and campaigns that enhance the overall customer experience.

· Collaborate on market research and customer feedback to refine sales tactics and improve product offerings.

· Represent the company in strategic customer engagements, trade association meetings, and industry events to enhance brand visibility and partnerships.

· Travel up to 30%

Required Skills/Abilities:

Exceptional verbal and written communication skills, with the ability to influence at all organizational levels.
Proven track record of excellence in sales leadership and customer relationship management.
Strong analytical skills with a focus on data-driven decision-making.
Excellent organizational skills and attention to detail, with the ability to manage multiple priorities.
Problem-Solving abilities with complex customer challenges
Proficient in Microsoft Office Suite and CRM software.
Training and Development of People

Education and Experience:

Bachelor’s degree in Business, Business Administration, or a related field; MBA preferred.
A minimum of 7-10 years of progressive experience in sales leadership, with national retail accounts and a demonstrated record of achieving sales targets and driving growth.
Proven track record and revenue growth of a small to mid-size brand would be a plus.

Benefits:

Competitive salary and performance-based bonuses.
Comprehensive health and wellness benefits.
Opportunities for professional development and career advancement.

Firstline Brands

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Senior Director Sales Operations