Job Title: Sales Operations Director (E-cigarette Industry, UK Market)

Location: Remote Work / will set office in London or Manchester

Employment Type: Full-time

Requirements: Legal right to work in the UK; Valid UK driving licence; Personal vehicle ownership preferred

Key Responsibilities

1 . GTM Strategy & New Product Launch Execution

• Spearhead end-to-end Go-To-Market (GTM) execution for new product launches in the UK market. Drive market insight analysis, target audience segmentation, channel strategy development, and sell-through execution to ensure rapid market penetration and achievement of launch targets.

• Orchestrate cross-functional collaboration (Product, Supply Chain, Marketing, Sales) to define quantifiable GTM KPIs (e.g., Month-1 sales volume, channel coverage rate, sell-through compliance) and ensure seamless execution.

2 . Sales Operations Management

• Sales Operations Strategy: Develop and execute data-driven sales operations strategies for the UK e-cigarette market, leveraging market trends, consumer insights, and competitive dynamics to achieve sales targets.

• Sales Data Analytics: Establish and maintain robust sales analytics frameworks. Continuously monitor KPIs (sales value/volume, product sell-through rates), identify market opportunities/risks through data analysis, and deliver actionable insights via weekly/monthly/quarterly performance reports to drive informed decision-making.

• Sell-Through Optimization: Maximize product sell-through rates across all channels through optimized inventory management, precision distribution planning, and targeted promotional campaigns.

• GTM-Sales Operations Alignment: Translate GTM strategy into executable sales operational plans, optimizing channel distribution, inventory allocation, and promotional mix to accelerate new product sell-through and market share growth.

3 . Sell-Through Management & Channel Optimization

• Ensure optimal product flow across channels via strategic distribution, promotion design, and inventory coordination to minimize stagnation risk.

• Develop channel incentive programs to align sales team focus on new product adoption and enhance terminal sell-through efficiency.

Qualifications

1 . Education & Experience: Bachelor’s degree or equivalent. Proven track record in deep sales operations/GTM leadership within the UK e-cigarette industry, including successful end-to-end new product launches.

2 . Professional Skills:

• Advanced sales data analytics proficiency; mastery of tools (e.g., Excel, Tableau).

• Expertise in sales operations process design and execution.

• In-depth knowledge of UK e-cigarette market dynamics, channel structures, sell-through drivers, and industry trends.

• Comprehensive GTM execution competency, with strengths in data-driven decision-making, cross-functional collaboration, and independent launch management.

3 . Soft Skills: Exceptional communication, stakeholder management, and team leadership abilities. Results-driven mindset with strong accountability and resilience in high-pressure environments.

Firstunion

New Jobs

Sales Operations Director (Vape,UK )