Department: Revenue- Sales Planning

FLSA Status: Exempt

Reports To: SVP Revenue

Job Location: Miami, FL

Role Overview

Frida is looking for a Sr. Director of Sales Planning to lead domestic and international sales and demand planning functions, as well as wholesale reporting functions. Additionally, the Sr. Director of Sales Planning will partner with the VP of Sales and cross-functional brand management & operations teams to drive top-line revenue growth. The ideal candidate will drive forecast accuracy and business growth through managing our inventory pipeline and in-stocks at our retail partners, and assist with negotiating terms.

Core Responsibilities

Demand Planning

Lead demand planning process which generates unbiased forecast of our products’ demand on a weekly, monthly, and annual basis at the retailer/product level
Manage a dynamic retailer/product level wholesale model that tracks key business metrics on a weekly and monthly basis
Ensure distribution changes (expansions, new items, swaps, deletions) and price changes are built into demand plan
Collaborate with Brand Management team to translate future promotional activities, new product sets and in-store programs, to volume plans
Collaborate with our Marketing team to identify paid media opportunities and help ensure predictability in our forecasts based on previous performance
Work with Brand Management, Sales, and Operations to forecast inventory needs for new products and optimize our existing portfolio through POS retail insights

Sales Planning

Monitor weekly orders received from retailers, track against plan/budget, identify the drivers of gaps, provide recommendations, and prepare weekly reports on performance for the Executive team
Identify growth levers to bridge the gaps between latest forecast and budget through inventory builds, door expansions, new channels, promotional tactics, marketing communications, etc.
Support Sales team to negotiate annual term negotiations

Annual Budget and Quarterly Latest Estimates

Lead the process of developing Frida's global annual top-line budget and quarterly latest estimates based on recent POS and retail in-stock performance trends

Retailer Inventory Management and Account Management

Manage the relationship between Frida and retail planning partners
Be the point of contact for the retail partners for anything related to replenishment, Inventory, forecasting, orders and purchases, and fulfillment
Optimize retailer inventory levels and weeks of supply and make purchase recommendations to retail planning partners

S&OP Process

Lead the entire S&OP process across Frida
Support the Operations team by analyzing and identifying future supply risks due to immediate retail order impacts
Lead supply/customer allocation process when supply is limited

Key Account Term Negotiations

Lead strategy & modeling for term negotiations that contemplate margin vs. distribution & vendor income contribution

Qualifications & Skills

Bachelor’s degree in Business, Marketing, or other related field
7+ years' relevant experience in Retail Merchandise Planning, Demand Planning, Inventory, or CPFR planning, preferably with 1-2 years minimum in CPG and 2+ years of people management experience
Advanced analytics capabilities to support recommendations with data-driven findings, including advanced excel skills
Ability to bring a structured analytical and conceptual approach towards solving undefined and unfamiliar special projects
Strong desire to elevate existing processes, methodologies, and tools in current sales performance and business development ecosystem
Ability to present strategies and ideas to executive stakeholders grounded in data
Ability to multi-task and thrive within a fast-paced organization
Ability to prioritize, organize, and manage multiple tasks simultaneously with high attention to detail
Ability to recognize opportunities and then identify, recommend, and implement improvements
Demonstrate good judgment in escalating potential risks proactively
Familiarity with Power BI, Tableau or other data visualization software preferred

About Frida

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

Benefits

Robust health benefits including:
- Comprehensive medical, vision, and dental plans
- Employer paid life insurance
- Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
- FSA & HSA
401k matching up to 4% with immediate vesting
Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater
Flexible paid pregnancy and parental leave
Weekly wellness programming including manicures & pedicures, massages, and carwashes
Dog friendly office - feel free to bring your best buddy with you to work!
Learning & development opportunities for professional and personal growth
Company-wide events & outings- we know how to throw a party! Team engagement is at the epicenter of our culture, whether it’s getting together for our annual Fam Jam bash or giving back to our community through a day of service
Exclusive employee product discounts

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy

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Sr. Director of Sales Planning