We’re looking for a GTM Engineer at Fulcrum....

Design, build, and optimise Fulcrum’s outbound sales infrastructure. This role combines advanced automation, data enrichment, intent signals, and strategic messaging to engage decision-makers with hyper-personalised outreach.

You’ll architect scalable systems using tools like Clay, HeyReach, n8n, and Smartlead to drive qualified leads and meaningful conversations. This isn’t about mass outreach or generic messaging—it’s about crafting relevant, impactful communication that lands at the perfect moment.

About the Role

The GTM Engineer is a hybrid role that sits at the intersection of automation, data engineering, intent-based targeting, and strategic messaging. Your mission is to design and optimise outreach workflows that blend AI-powered automation with human creativity.

You’ll strategically leverage intent signals to engage prospects when they’re most likely to respond, crafting messaging that resonates with decision-makers in a relevant and timely manner. This role isn’t just about using tech; it’s about mastering the art and science of strategic communication with data-driven insights.

You’ll collaborate with Fulcrum’s leadership to refine targeting, messaging, sequencing, and timing, driving meaningful conversations that open doors for growth. This role is perfect for someone who can balance technical fluency with strategic storytelling.

Key Responsibilities

Architect scalable outreach systems using automation tools to maximise engagement and drive pipeline growth.
Leverage data enrichment and intent signals to build detailed lead profiles, ensuring outreach is hyper-relevant and timely.
Craft strategic messaging that resonates with decision-makers, blending AI-driven insights with human creativity.
Design multi-channel strategies that integrate LinkedIn, email, and automation tools for hyper-personalised interactions.
Experiment and optimise continuously, using A/B testing, intent data, and analytics to refine messaging, sequencing, and targeting.
Collaborate on GTM strategy, working with leadership to align systems, messaging, and timing with Fulcrum’s growth objectives.

Required Skills & Experience

Deep expertise with software such as Clay, n8n, Smartlead, etc.
Proven track record of building and optimising complex automation workflows.
Proficiency in leveraging intent signals to strategically time outreach for maximum engagement.
Strategic messaging and copywriting skills with a knack for crafting hyper-personalised communication.
Strong data analytics skills for measuring and optimising engagement strategies.
Strategic thinker who excels at personalised messaging and high-value engagement.
Highly organised with a process-driven mindset and a passion for experimentation.

Ideal Candidate Traits

Tech-savvy and strategic communicator – You blend technical fluency with strategic storytelling.
Intent-driven strategist – You strategically leverage intent data to time outreach for maximum impact.
Creative problem solver – You use AI tools to automate messaging while maintaining an authentic voice.
Experimental and adaptable – You learn from every experiment, refining strategies to drive growth.
Results-oriented – You focus on high-value engagement and qualified pipeline growth, not vanity metrics.

What Success Looks Like

Scalable lead generation with a consistent pipeline of high-quality conversations and qualified leads.
High engagement and conversion rates through hyper-personalised, intent-driven messaging.
Efficient and automated workflows that enhance productivity and reduce manual processes.
Influential strategic impact on Fulcrum’s GTM execution and overall growth trajectory.

Why Join Fulcrum?

Innovative, tech-enabled approach – Lead the way in redefining recruitment with cutting-edge tools and strategies.
High autonomy and impact – Play a strategic role in shaping Fulcrum’s outbound and GTM strategy.
Growth and development opportunities – Build your personal brand and grow within a fast-paced consultancy.
Results-driven environment – We focus on strategic impact and high-value engagement, not vanity metrics.

Interested?

If you’re a tech-savvy strategist who excels at building scalable outreach systems, leveraging intent signals, crafting hyper-personalised messaging, and driving meaningful engagement, we’d love to hear from you. Apply now to help shape Fulcrum’s next phase of growth.

Fulcrum

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