Company Description

Govindah Nutrition is an IPO bound (DRHP approved) dairy products company focusing on building a mass premium dairy brand in central India with launch of pouch milk as well as value added milk products like yoghurt, milk shakes & high protein range

The company has launched a direct to consumer (D2C) subscription platform to supply milk & dairy products directly to consumer homes mainly in Bhopal & Indore city with 14,000 registered consumers on its subscription platform as well as 100+ distributors covering MP via retail

What This Job Is Really About

It is a daily execution role that directly reports to the founder, where you will own retail distribution demand, collection, crate recoveries operations & sales outcome tracking

Spends 20% of time in market shadowing the field team, verifying ground reality behind the numbers, and understanding execution.

This is not a back-office coordination or an analyst role who lives in excel and never leaves the office.

Ideally you should have worked in field sales and have the operational & analytical mindset to manage sales operations. If you are someone who tracks, calls, visits, analyses and closes on a daily basis, read on.

What You Will Own Every Single Day

Daily Demand & Dispatch Coordination

Collect daily demand from all field reps & distributors before plant cut-off proactively
Coordinate with plant and logistics to ensure dispatch accuracy; leakage and shortage discrepancies are cross-verified before 11 am

Payment Collection & Outstanding Control

Maintain a live distributor-wise outstanding tracker reviewed and acted upon twice daily, not weekly.
Any distributor with 2 consecutive days of non-payment gets flagged immediately no supply moves without documented reason and escalation.
Bank holiday, cash flow issues, and 'will pay tomorrow' are not acceptable without proof. Payment means UTR number or stamped deposit slip
Close every day with zero open payment items

Crate Management & Daily Reconciliation

Track crate issuance and return for every distributor, every day variance reports are closed same day, not carried forward.
Any crate shortfall requires a written acknowledgemen from the distributor before the day closes.

Field Force & Distributor Accountability

Daily check on beat adherence, demand submission, and payment status you are the pressure point that keeps the field honest.
Escalate to sales manager with data when distributors or field reps are non-compliant you document everything.
Prepare and share a concise daily ops MIS covering demand, dispatch, collections, and crate status at day close.

Who We Are Looking For

4-6 years in sales operations, distribution coordination, or trade operations in FMCG, dairy, or beverages.
Has directly managed or coordinated with distributors on a daily basis knows what it takes at scale.
Advanced Excel pivot tables, VLOOKUP, SUMIF, daily dashboards you build the MIS, you don't just fill it.
Comfortable on SFA tools; can adapt to new software quickly.
Strong commercial instinct understands credit exposure, working capital risk, and why one distributor's overdue is everyone's problem.
Fluent in Hindi; functional in English for reporting.

You Are the Right Fit If

Your day starts before the first milk truck leaves and doesn't end until the crate count and outstanding are reconciled.
You can tell within 30 seconds which of your 75 distributors is a payment risk today because your tracker is always live.
You don't accept 'the bank was closed' as a reason not to pay you know UPI works on holidays.
The field team knows you will follow up, and follows through because of it.
You are uncomfortable leaving the day with an open item that has no owner and no deadline.

Govindah Nutrition Limited

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