Summary:

As a Business Analyst in our GTM Analytics Team within the Connected Sales & Marketing function, you will be required to contribute to the development and delivery of analytics solutions that support our go-to-market strategy and business growth. You will work closely with cross-functional teams to transform data into actionable insights, helping drive performance and informed decision-making.

Responsibilities:

Maintain and enhance GTM Insights & Intelligence solutions, ensuring robust functionality, optimized data structures, and effective reporting capabilities
Design scalable data models that enable precise reporting and streamlined querying
Develop user stories, process flows, and functional specifications to support development and implementation
Partner with Marketing, Sales, and GTM leaders to understand decision-making needs and evolve tools accordingly in dynamic environments
Integrate and automate data sources (CRM, Marketo, Finance, etc.) to ensure seamless data flow
Refine data queries and reporting processes to improve speed, accuracy, and usability
Troubleshoot and resolve data inconsistencies, inaccuracies, and performance bottlenecks
Maintain documentation on data models, reports, and processes, train users on best practices
Design and maintain apps and dashboards that provide leadership with a unified view of all sales and marketing activities
Spark your own curiosity and explore data holistically across silos to provide recommendations to optimize performance
Ensure data quality and integrity across GTM reporting systems
Manage and coordinate analytics deliverables and timelines in collaboration with internal teams
Translate business needs into analytics requirements and develop compelling dashboards and data narratives
Collaborate with the Experience team to ensure analytics tools follow UI/UX best practices
Drive continuous improvement by refining analytics methodologies, tools, and processes
Participate in team knowledge sharing and support junior team members as needed
Gather and analyze data for potential business expansion, identify specific business opportunities, influence collaborators to support business projects, assist with project management, coordinate with different departmental teams, test business processes, create reports, dashboards, and visualizations
Conduct market analysis, perform SWOT analysis, collaborate with stakeholders, create detailed business analysis reports, identify areas for improvement, facilitate communication between IT and business teams, develop project plans and timelines, conduct cost-benefit analysis and risk assessment
Analyze business processes, identify areas for improvement, develop strategies to enhance efficiency and productivity
Perform other duties as assigned.

Skills

Proficiency with data visualization tools such as Power BI and Tableau
Experience with Python for data analysis, automation, or scripting tasks
Familiarity with Power Automate for workflow automation and data integration
Strong SQL skills for data manipulation and analysis
Experience with statistical analysis and modeling techniques
Knowledge of CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot)
Ability to translate complex data into actionable insights for non-technical stakeholder
Excellent written and verbal communication skills
Strong problem-solving abilities and attention to detail
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
Collaborative mindset with experience working in cross-functional teams
Critical thinking, problem-solving, excellent communication, robust understanding of data analytics

Education / Professional Experience/ Qualifications:

Bachelor’s or Master’s degree with minimum 5-7 years of relevant work experience with data analytics, business intelligence, or marketing analytics (preferably in professional services or B2B environments).

Grant Thornton INDUS

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