About Us: GreenLiving stands at the forefront of innovative manufacturing, specializing in Modular Furniture and offering premium home/office cabinetry solutions tailored for environmentally conscious consumers. In an industry where interior designers strive to craft unique experiences for their customers, finding manufacturers capable of realizing their visions can be a challenge. GreenLiving rises to meet this demand, providing designers with an expansive platform for execution, unbounded by limitations, through sustainable sourcing and production practices. By marrying creativity with eco-consciousness, we empower designers to bring their ideas to life while championing environmental stewardship.

Summary:

GreenLiving is seeking a strategic, visionary, and execution-driven Director | Go-to-Market Strategy to spearhead our market-entry and expansion initiatives. This leadership role will be responsible for designing and executing comprehensive sales and marketing strategies, building and guiding high-performance teams, and ensuring seamless collaboration across Sales, Marketing, Product, and Customer Success functions.

The Director will be instrumental in defining positioning, launching products, penetrating target markets, and driving measurable growth — ensuring that GreenLiving’s solutions reach the right customers in the right way, at the right time.

Requirements

Responsibilities:

Strategic Planning & Market Positioning

· Develop and own the company’s go-to-market (GTM) strategy, encompassing market segmentation, value propositions, and competitive positioning.

· Partner with Product and Customer Success teams to align offerings with customer needs and market trends.

· Identify high-potential markets and develop tailored entry strategies for each.

Team Leadership & Development

· Build, lead, and mentor cross-functional sales and marketing teams, including Business Development, Senior Sales Executives, and Marketing Managers.

· Set clear KPIs, performance metrics, and accountability frameworks for team success.

· Foster a culture of collaboration, innovation, and continuous improvement.

Sales & Revenue Growth

· Oversee the creation and execution of sales strategies to achieve ambitious revenue goals.

· Guide business development initiatives, key account management, and strategic partnerships.

· Leverage data-driven insights to optimize sales funnels, conversion rates, and client lifetime value.

Marketing Execution & Brand Growth

· Direct the development of multi-channel marketing campaigns to build brand awareness and generate qualified leads.

· Ensure cohesive storytelling and consistent brand messaging across all touchpoints — digital, social, events, and trade shows.

· Oversee the marketing budget, ensuring high ROI for all activities.

Cross-Functional Collaboration

· Act as the central link between Sales, Marketing, Product, and Customer Success to ensure aligned strategies and flawless execution.

· Work closely with production and operations to guarantee delivery capabilities meet market commitments.

Market Intelligence & Innovation

· Monitor competitor activities, market shifts, and emerging trends to adapt GTM strategies proactively.

· Champion customer feedback loops to inform product enhancements and service improvements.

Required Skills and Qualifications:

· Education: Bachelor’s degree in Business Administration, Marketing, or related field. MBA preferred.

· Experience: 10+ years of progressive leadership experience in sales, marketing, or GTM roles, ideally in modular furniture, home décor, interiors, or related industries.

· Proven track record of successfully launching products or services into new markets.

· Deep understanding of B2B sales cycles, marketing strategies, and customer success frameworks.

· Exceptional leadership, communication, and stakeholder management skills.

· Proficiency in CRM, analytics platforms, and digital marketing tools.

· Strong strategic thinking with hands-on execution capability.

Benefits

Why Join GreenLiving.in?

· Lead a high-impact role shaping the future of sustainable interiors.

· Attractive compensation package with performance-based incentives.

· Opportunities for advancement and professional development.

· Collaborative, design-driven, and eco-conscious work culture.

· Health insurance, retirement savings plan, and paid time off.

Application Process:

If you are ready to define market strategies, lead exceptional teams, and drive transformational growth, we’d love to hear from you. Please submit your resume to careers@greenliving.in or apply on our website careers.greenliving.in. Kindly include “Director | Go-to-Market Strategy” in the subject line.

We are an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

GreenLiving.in

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Director | Go-to-Market Strategy