Purpose of this Job

This candidate will be responsible for driving sales across the Mass & Drug, channel. This is a key channel for Guayaki as it is an emerging channel of business. This new leader must possess the ability to develop & flawlessly execute plans to deliver the desired results.

The ideal candidate will need to be an experienced sales executive with management expertise in the Mass & Drug Channel. They will need to bring existing customer relationships, be able to collaborate with key stakeholders with customers and internal headquarter levels. This person should have experience with both direct store delivery and direct to customer warehouse. Experience with the "better for you" beverage category is a plus.

The successful candidate must be able to utilize and display their sales knowledge, business acumen, leadership, and management skills. They must lead with a blend of structure/discipline and flexibility/nimbleness. This position will report to the Vice President of Sales - Key Accounts

Successful candidates will be required to embrace Guayaki Yerba Mate Co.'s mission, strategy and bring an in-depth understanding of the business and markets to take Guayaki's business to the next level within this key channel.

Key Responsibilities

To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

70% of Time

Own the relationship and P&L responsibility for strategic national natural and specialty accounts
Align the Mass & Drug objectives with the Company strategy driving overall business performance and profitability while meeting the customer's needs.
Build upon and leverage above-buyer relationships with customers
Define and implement a Trade Promotion Investment Strategy by account
Develop an Annual Sales Plan by account that is in alignment with and integrated with the Key Account goals and objectives
Partner closely and work very collaboratively with Sales Operations, and Business Analytics
Meet & exceed Sales Execution goals
Meet & exceed Revenue goals
Meet & exceed Profitability goals
Manage Trade Spending consistent with the Investment Strategy and within budget
Manage Demand Forecast
Other duties and responsibilities as required

30% of Time

Work closely with our direct store delivery teams to ensure execution of new distribution and all promotional activity.
Work with the sales leadership team and finance to build an annual sales plan and provide monthly updates on progress against the plan.

Minimum Experience And Qualifications

Degree or Education: College degree preferred

Experience

Minimum: 5+ years of related Key Account experience, established relationships with key customer key decision makers (ex. Walmart, Target, Costco); A working knowledge of DSD (direct store delivery) beverage experience is ideal.
Preferred: 7 + years of related Key Account experience, established relationships with key customer key decision makers (ex. Walmart, Target Costco); A working knowledge of DSD (direct store delivery) beverage experience is ideal

Computer/Language/Analytical Or Other Skills

Proficient in MS Office
Excellent communication skills with external customers, peers, supervisors, and internal supporting departments

Competencies, Attributes, or other Knowledge for Success in this Role:

Proven and successful sales management history within the beverage and/or CPG space

Physical Demands, Travel And Work Environment

Physical Demands: ability to lift 15lbs
Travel Requirements: ability to travel up to 40%
Work Environment: remote

Company Culture

At Guayakí Yerba Mate, we're about much more than just yerba mate: we believe yerba mate culture is an invitation to life. Our mantra, "COME TO LIFE," is an invitation to personal, social, ecological and cultural regeneration. The regeneration of the planet is at the heart of our business model. Every purchase of Guayakí drives positive global impact. We call it Market Driven Regeneration™, and it's the driving force behind everything we do.

Yerba mate. We love it, we drink it, but what, exactly, is it? Yerba mate is brewed from the nourishing leaves of the yerba mate species of holly tree (Ilex paraguariensis), which is native to the South American Atlantic rainforest. Of the six commonly used stimulants in the world: coffee, tea, kola, cocoa, and guarana, yerba mate triumphs as a balanced, naturally caffeinated option. Guayakí offers bagged loose leaf yerba mate as well as ready-to-drink yerba mate beverages in bottles and cans.

As our team grows, we are looking for people to join us that are passionate and committed to protecting the planet. Our company culture is driven by a collaborative team that supports each other and grows together. We believe that learning from different perspectives and facing challenges is an opportunity to grow. Our people come from different cultures and backgrounds that are welcomed in open and mutually beneficial ways. We question the status quo and seek innovative solutions to evolve the business. We invite individuals who want to work as a collective and use business as a force for good to join our team.

Guayakí Yerba Mate

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