Chief Revenue Officer Job Description

We are looking for a Chief Revenue Officer to oversee company-wide revenue generation and build an integrated approach across marketing and sales to create the best customer experience by aligning with our vision to: Cultivate Sophisticated Spaces & Luxurious Experiences.

You'll be responsible for revenue performance and for customer retention, customer growth, and new customer acquisition. You will also coordinate and align marketing, sales, and customer success teams to ensure that processes deliver an effective end-to-end customer and buyer experience.

Responsibilities

Strategy; work closely with the CEO to develop and own a strategy to drive incremental revenue and reduce churn.
Market Persona Development; define ideal buyers, select market segments, and pick audiences to engage using data-driven insights.
Metrics; set up top-down goals and metrics based on both internal goals and external market opportunities in selected markets.
Product; partner with CEO and COO to define offerings, continuously refining value propositions and looking for differentiators.
GTM; define go-to-market models across offers and segments to access buyers, customers, and influencers.
Demand Generation; manage a variety of marketing programs to attract, engage, nurture (educate) and convert leads.
Campaign Strategy; oversee campaign strategy, design and execution for marketing and sales to optimize buyer engagement and the efficient and effective execution of a GBB sales strategy that maximizes design options to closed deals.
Sales Management; manage the sales teams activities and competencies to sell our solutions and manage relationships predictably, so that they exceed targets and align with our Core Values:
- Integrity: We cultivate respect and transparency in every interaction.
- Resourcefulness: We seek and provide education and guidance on trends, design, and innovation.
- Positivity: We nurture every environment with kindness, joyfulness, and compassion.
- Communication: We deliver peace of mind by proactively anticipating and addressing needs.
- Excellence: We are guided by precision and elegance to deliver luxurious experiences.
Account Management; ensure Design Consultants (Account Managers) are executing effectively to maximize retention, up-sell and cross-sell opportunities.
Brand; enable and maintain brand touchpoints to engage buyers across segments.
Infrastructure; integrate the revenue technology stack including marketing automaton, Hubspot CRM, digital channels, business intelligence, and customer data platform.
Recruitment; build a performance-based culture by attracting, hiring, and retaining top sales and marketing talent. Maintain accountability through weekly 1:1s (MIOs) and a KPI Scoreboard.
Budget; manage and allocate the budget to maximize performance.

Requirements

Successful leadership experience, in particular scaling and managing all aspects of the sales and marketing function.
Recent experience as a senior sales leader with industry expertise and working in an expansion-stage, home services focused, B2C/B2B company.
Successful experience leading sales teams with experience managing managers.
Experience creating, defining and operationalizing go-to-market strategies and managing complex sales cycles.
Experience building, aligning and managing direct, channel, and inside sales teams.
Excellent understanding of modern demand generation and conversion optimization techniques.
Track record of success building and motivating sales and marketing teams, while consistently delivering quarterly targets with high quality deal structure.

About High Country Drapery Designs

High Country Drapery Designs is a full-service custom window treatment company serving the Southeastern United States. We design, measure, create and install gorgeous Custom Window Treatments including: Draperies, Blinds, Roman Shades, Interior Shutters, Cornices. Top Treatments and more. We are also experts in Motorized Window Treatments. Custom Pillows and Custom Bedding are also available at High Country. You can be assured we will manage the entire process from helping you choose fabric and treatments to measuring your space to the final installation. We have Designers on staff who can help you create your perfect home or room design. We also offer reupholstery services. So if you have a room design in mind but a piece of furniture doesn’t quite meet your design goals, we can reupholster it for you. So your home and/or room is picture perfect. Contact us today to learn more.

High Country Drapery Designs

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Chief Revenue Officer