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House of Revenue® Denver-Based Fractional CRO Role Description

We are actively seeking a new Denver-Based full-time employee to act as a Fractional CRO for up to 2 clients at one time. The Denver-Based Fractional CRO oversees all revenue functions for each client engagement. For more context, here is a little more about the work we do.

We are fractional Revenue, Sales, & Marketing Leaders, who work directly for a company (typically between $5M - $20M) to profitably (re)build their revenue departments: sales, RevOps, marketing, and customer success in 12-month engagements. Every client engagement is custom-built, based on the needs of the company, with a focus on driving holistic revenue growth. We bring forth a single revenue strategy, not a silo-focused approach. First, we audit their existing environment, provide a gap analysis, and scope deliverables for sales (roles, comp-models, process, playbook), revenue operations (CRM, automation, tech stack), marketing (brand, design, digital, top of funnel automation, sales enablement), and customer success (new client implementation, account management, up-sell, and renewals), to take place over the next several months.

Additionally, we create a talent-development strategy and future recruiting roadmap for the client. If they elect our HIRE phase, we help them find the best talent, using our recruiters.

Lastly, in months 2-12 of our engagement, we enter into our execution phase which is custom-built for each client based on the need and size of their teams. Each House of Revenue® FCRO leads their revenue scaling effort for the client, including developing strategies, executing the tactical plan, and training internal talent to eventually take over for us.

Fractional CRO Role Specifications:

This is a full-time salary position, based in Denver, CO.
The Fractional CRO works in tandem with a Fractional CMO to complete client deliverables. They act as the main point of contact and “quarterback” for each client engagement.
The annual base salary of $200,000 is paid semi-monthly on the 10th and 25th of each month.

The Fractional CRO’s compensation plan includes the following bonuses, which yield an estimated $90,000 - $124,000 in additional earnings each year:

Website Bonus equal to 8% of the margin of each website project they oversee.
Recruiting Bonus equal to 8% of the margin of each marketing new hire they recruit.
60% of the PODs (FCRO/FCMO) earned monthly commission from client upside/commission.

Experience Requirements:

Has worked directly with startup and small business CEOs to help with the brand strategy and go-to-market strategy, in an effort to scale their business, as a full-time employee, contractor, consultant, or mentor.
Has built over-arching revenue strategies (Marketing, Sales, Customer Success) and can demonstrate multiple facets of business-building knowledge such as:
Articulate the relationship between revenue functions and operational functions
Understand the “Day in the Life” of a CEO and their common growth challenges
Can quickly identify the root causes of a company’s lack of revenue growth, produce gap analyses, and confidently recommend solutions for enhancing infrastructure, developing talent, and implementing the new plan.
Can build a go-to-market strategy and create a vision for the company, sometimes ideating new products, services, and lines of business.
Can elevate the brand strategy through voice of the customer surveys, competitive analysis, secret shopper, and pricing analysis.
Has held a role in sales or sales management, has developed relationships with salespeople and sales managers in a support or leadership role, or can demonstrate knowledge of building sales strategies for channel sales, direct-to-business sales, overseeing the development of a sales playbook, build sales job descriptions, and sales compensation models.
Has a degree in marketing, has held a marketing role, has worked in the marketing and advertising industry, or can demonstrate relevant branding and marketing skills and knowledge.
Has held a role in customer success, has developed customer relationships, or can demonstrate knowledge of new client implementation, account management, revenue expansion, up-selling, renewals, soliciting referrals, and offboarding.
Minimum 2 different industry-specific experiences, has ideally worked in 3-5 Industries
Professional Services, SaaS, Technology, CPG, Manufacturing/Distribution
Minimum 2 different market segment experience, has ideally worked in all 3
SMB, Midmarket / Upmarket, and Enterprise
Is certified in HubSpot, understands Revenue Operations, has audited a tech stack and made recommendations on which technologies were needed, and was part of a project of implementing new marketing and sales technologies and automation.
Is certified in Inbound Marketing and Sales Methodology, or can clearly articulate what Inbound marketing and sales are and how a company shifts from outbound methodologies to a mix of inbound methodologies and necessary outbound sales strategies.
Understands and can speak to the four facets of sales enablement (sales decks and other visual tools built by marketing, sales technology/automation, sales coaching, and sales training) and can demonstrate specific knowledge of how sales enablement strategies help sales teams sell.
Must be detail-oriented and proficient in Excel, Word, and PowerPoint. Must be able to show previously built revenue strategy documents, playbooks, revenue models, compensation plans, and dashboards/scorecards.
Prior use and knowledge of CRMs and other sales enablement technologies such as:
Salesforce.com, HubSpot, Salesloft, Outreach, Zoominfo, and database tools

More Logistics:

House of Revenue®’s CEO, Mary Grothe, is responsible for all business development activities and signing new clients.
The Fractional CRO is not responsible for selling his or her own clients.
Clients are assigned to the FCRO based on the following considerations:
Current workload
Geographic location
Prior experience and specialties
Personality alignment
House of Revenue®’s CEO, Mary Grothe, assigns clients to the FCROs at her sole and exclusive discretion.

Travel:

Travel may be required, based on client requests.
House of Revenue® has clients nationwide.
Our CROs travel roughly once per quarter. CROs create their own travel schedule to accommodate their personal needs. Travel and expenses are reimbursed as long as they fall under the House of Revenue®’s T&E policy.
Employees must attend House of Revenue®’s quarterly meetings, typically held at the end of January, the end of April, the 3rd week of July, and the 3rd week of October.

Employee Benefits:

House of Revenue® contributes up to $400/month for company-offered health benefits:
Medical, Dental, and Vision, through United Healthcare
Company Paid Life Insurance
Short-Term & Long-Term Disability
401k with Roth & Traditional options + 4% match
Open PTO policy as long as days off are approved in advance, in accordance with the House of Revenue® time off policy (we encourage 3-4 weeks off per year)
State-regulated paid sick leave
Time off for the birth of a child or adoption of a child

Work Location:

House of Revenue® offers flexible working arrangements. Team members:
Denver Employees: Must report out of and work from the House of Revenue® office at 475 Lincoln St Suite 150, Denver, CO 80203 at least 2 days per week (Wednesdays + 1 other day of your choice)
Austin Employees: Must report out of our Industrious co-working space 2-4 days per month or as deemed necessary by the Austin team.
And may work from home or from anywhere with approval, on the days not in the office.

Technology:

House of Revenue® is a BYOD environment, meaning each employee is responsible for using their own technology devices for their role. This may include a laptop, computer, monitor, and mobile device.

Holidays:

For all full-time House of Revenue® team members, the following are company-paid holidays:

2022

Friday, December 31, 2021, New Year’s Day Observed
Monday, January 17th, 2022 MLK Jr Day
Friday, February 18th, 2022, and Monday, February 21st, 2022 President’s Day Weekend
Friday, April 15th, 2022 Good Friday, and Monday, April 18th, 2022 Easter Monday
Friday, May 27th, 2022, and Monday, May 30th, 2022 Memorial Day Weekend
Monday, June 20th, 2022 Juneteenth
Friday, July 1st, Monday, July 4th, and Tuesday, July 5th, 2022 Independence Day
Friday, September 2nd, 2022, and Monday, September 5th, 2022 Labor Day Weekend
Wednesday, November 23rd, Thursday, November 24th, Friday, November 25th, 2022 Thanksgiving Week
Thursday, December 22nd through Friday, December 30th, 2022 Christmas
Monday, January 2nd, 2022 New Year’s Holiday

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