Position Overview: The Revenue Operations (RevOps) Analyst plays a pivotal role in aligning and optimizing the interface between marketing and sales departments. They are a key enabler of synergy between marketing and sales, ensuring that strategic initiatives are data-driven and operationally aligned to drive business growth.

This position focuses on ensuring the success of account-based marketing efforts through meticulous project management, alignment with leadership, and collaborative initiatives with both sales and marketing teams.

Key Responsibilities:

Data Management and Analysis: Collect, analyze, and interpret data from various marketing channels such as digital campaigns, email marketing, social media, and website traffic to evaluate the effectiveness of marketing tactics.
Strategic Development: Assist in market segmentation, targeting, and positioning efforts. Develop and maintain dashboards and reports to visualize key performance metrics using tools like HubSpot, Microsoft Power BI, Excel, and Google Data Studio.
Operations and Process Optimization: Serve as a technical liaison between marketing, sales, and operations teams, identifying opportunities for process improvement and compliance with data protection regulations.
Marketing Automation: Develop, implement, and optimize marketing automation workflows and campaigns to support lead generation, nurturing, and customer retention. Maintain and update marketing automation systems, ensuring data accuracy and troubleshooting issues.
Collaboration and Support: Collaborate with sales and marketing teams to create and execute lead-scoring models. Provide training and support on marketing and sales automation tools and best practices.
Project Management: Ensure seamless project management to maintain alignment between marketing and sales, facilitating successful execution of account-based marketing strategies.
Reporting and Storytelling: Synthesize data and analytical findings into comprehensive reports that tell a compelling story, suitable for presentation to executive leadership. This involves translating complex data sets and metrics into clear, actionable insights that drive strategic decision-making.

Qualifications and Requirements:

Educational Background: Bachelor’s degree in marketing, business, statistics, or a related field.
Analytical Skills: Strong analytical and problem-solving skills with a keen attention to detail.
Technical Proficiency: Proficiencies in CRM, CMS, basic HTML, data analysis tools and software, such as Google Analytics, Google Tag Manager, Microsoft Power BI, Google Data Studio, or similar platforms, to assess the effectiveness of marketing efforts. Experience with Hubspot CRM and CMS, Demandbase ABM (or similar ABM product) is a plus.
Marketing Knowledge: Familiarity with marketing strategies, practices, and marketing automation tools.
Communication Skills: Excellent communication and data presentation skills, comfortable collaborating and presenting to departmental leadership.
Experience Requirements: Minimum 1+ year as a Marketing Analyst or in a similar role, with demonstrated expertise in outbound marketing, lead nurturing, and customer segmentation.

Additional Requirements:

Ability to work independently and collaboratively in a team environment.
Strong understanding of project management principles and ability to manage multiple projects simultaneously.
Role based in Jacksonville, Florida, though remote applicants considered.

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Revenue Operations Analyst - Marketing